Today’s donor has unprecedented access to your institution — 24/7/365, seven states away or in your own backyard — and can check up on their favorite professor, read campus news or research ways to give any time.
Did you know:
- Major gift prospects active on the website are TWICE as likely to actually make a major gift.
- Website visitors are up to 20x more likely to document an estate gift.
Wealthy alumni monitor programs and research significant contributions every day. Knowing when your institution is top of mind is the key to building the right relationships to close those important major gifts.