Webinars

How to Focus Enrollment Efforts & Pinpoint Marketing Budgets

Enrollment and marketing professionals — just like you — are experiencing budget freezes, personnel reductions, increased pressure to build their classes and difficult questions about the return on their marketing investment. Never has it been more important to create a targeted and engaged enrollment funnel that leads to stronger yield and a reduced marketing spend per student.

During this webinar, Rich Majerus, Vice President of Planning and Strategy at Queens University in North Carolina, joins Capture’s Jamie Gleason and John Foster to discuss the connections between marketing automation, predictive analytics and achieving enrollment goals with fewer dollars.

Tune in to the webinar to learn how to apply unique insights from more than 90 million student profiles to your upcoming cycle — even amid the uncertainty of a global pandemic event.

Webinar Presenters

Jamie Gleason

Jamie Gleason
Director of Graduate and Online Initiatives, Capture

John Foster

John Foster
Assistant Data Scientist, Capture

Rich Majerus
Vice President of Strategy and Planning, Capture