Knowing which prospects are likely to make a major or planned gift in their lifetime is helpful. Knowing that 10 unassigned major gift prospects spent 20 minutes researching the Student Emergency Fund last week is actionable.
With all of the disruption at universities across the country, advancement offices have even less time to meet annual metrics. Focusing on the wrong assignments in FY21 becomes even more costly because precious time is wasted on meetings that never result in gifts. Yet, everyday major and planned giving prospects are on your website leaving a digital footprint as they look into funding priorities.
Join Capture’s Director of Philanthropic Initiatives Kevin Bauman for an introduction to Behavioral Intelligence. Find out:
– Why 90% of gift officer outreach is currently focused on prospects who are not ready to give.
– How institutions across the country are using website behaviors to prioritize prospects actively looking into major and planned gifts.