While student search continues its generational transformation, the overall goal of enrolling more right-fit students remains unchanged at colleges and universities. You must generate maximum inquiries from your search names while optimizing your resources! This means purchasing the right names at the right time to build affinity and then targeting them with relevant content and actionable messaging in a multi-channel environment.
In this webinar, you will learn the three keys to successful search outreach! They include:
- Using data to purchase names of prospective students who are likely to engage.
- Developing relevant, compelling, and actionable messages for multiple channels.
- Leveraging success metrics to enhance the iterative search process and drive engagement.
Join Capture Higher Ed’s Senior Enrollment Strategist Christopher Harris, Ed.D., and his special guests Gretchen Bree, Sara Ekart, and Tabitha Bower for a presentation on effective student search in a wildly changing landscape.