Between GDPR regulations and new ad formats launching across channels, the digital landscape is perpetually changing and evolving. These innovations present higher education advertisers with a plethora of opportunities that make it challenging to determine what is the best fit for your unique market, program mix and ideal student.
As a graduate enrollment marketing professional, you have very targeted audiences you’d like to reach. How do you know which channels provide the best opportunities for you? What makes sense when it comes to testing dynamic ads, custom messaging and the array of segmentation you could implement these days?
This session will recap what’s new and next in the world of digital advertising specifically for graduate programs and showcase the best opportunities to explore as you’re entering a new recruitment season.