New Graduate Programs? New Graduate Goals? No Graduate Problem!

With the continued reduction in traditional undergraduate enrollment, colleges and universities are diversifying their academic portfolios by adding new graduate programs, revitalizing current graduate offerings, and increasing overall graduate enrollment. Whether launching a new program or expanding recruitment for current programs, the same concepts and strategies often apply.

It’s about building a diverse prospect pool through name purchases, digital advertising, content marketing, and re-engagement … and it requires communicating with grad prospects with relevant messaging at the right time.

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