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eBooks & Guides

The Capture Manifesto

Steve Huey

A combination of the 17th century Italian word manifestare and the Latin manifustus, a manifesto literally means a “public declaration of that which is obvious.”

Student recruitment in higher education is broken. There, we said it.

At Capture Higher Ed, we believe that it is time to acknowledge that the model being sold to universities for marketing to prospective students is not working, and it hasn’t for a while. Given the significant challenges facing American higher education, our field deserves better than the current menu of options being presented. Capture exists to collaborate with like-minded thinkers to create a sustainable recruitment model that mutually benefits both our partner institutions and the students they recruit.