Transforming Transfer Tactics: 3 Must-Haves and 3 Misses

Transfer prospects often can seem moody and elusive. They have a short list of questions that need to be answered quickly. They know what they don’t want. With little exception, they are not interested in the “marketing fluff” that goes along with traditional enrollment outreach to first-year students.

But when it comes to net tuition revenue/balancing the budget, transfers are more critical than ever. The margin of error is slim!

Join Capture Higher Ed Director of Undergraduate Initiatives Jamie Gleason, Biola University Director of Marketing Strategy and Client Services Brad Camileri, and Chestnut Hill College Director of Transfer Admissions Darian Murtagh as they look at some of the common missed opportunities within the transfer market and offer recommendations on how to get out in front of this audience.