Navigating the college application process can be daunting for any prospective college student, but it can be especially overwhelming for first-generation students. Capture Digital Strategist Tiana Antonio should know. Less than 10 years ago, she was a first-gen student going through the process.
In this webinar, Tiana talks with Tabitha Talbot, Capture’s Director of Digital Marketing, about her experience. The two then share digital strategies specifically designed to identify and support first-generation college students.
This Capture Cast webinar includes:
Insight into the specific obstacles first-generation students face during the college application process and personal stories about Tiana’s experience as a first-gen student.
Practical digital advertising strategies that can effectively reach and engage first-generation students along with examples of successful digital content that resonates with this demographic.
Tips on developing content that not only informs but also reassures and motivates these students.
Techniques for maintaining engagement with first-generation students throughout the enrollment process using social media, targeted ads, and personalized content to build connections.
Do you need actionable insights and digital strategies to better support your first-generation prospective students? Check out this essential Capture Cast webinar!
