Using Geographic Data to Inform Graduate Recruitment Strategy

You have more data than you realize, and you can use it to identify potential new markets, and therefore, new students to engage. In an ongoing effort to share meaningful insights, Capture Higher Ed is excited to team up with Dr. Nicole Hall from the School of the Art Institute of Chicago who will share her innovative, data-driven techniques.

With rapid population changes come significant challenges in identifying and engaging applicant pools for graduate enrollment. Using geospatial technologies — called geographic information systems (GIS) — enrollment managers can better understand and engage desired student populations. Geospatial technologies also allow for the presentation of data to be presented in a visually compelling and comprehensive format ideal for getting buy-in from faculty and senior leadership for enrollment planning initiatives.

Capture Director of Graduate & Online Initiatives Jack Klett will join Dr. Hall for a fascinating show-and-tell! You will leave with immediate takeaways on how to use Dr. Hall’s techniques for better-informed recruitment strategies as you develop your graduate recruitment plans for the upcoming cycle.