Webinars from Capture
The Great Divide: Student Expectations vs. Enrollment Reality
Mar 11, 2026 Enrollment teams are working harder than ever — buying more names, sending more emails, deploying more technology. Yet the gap between what prospective students expect and what institutions are delivering keeps growing. In our latest webinar, The Great Divide, Capture's VP of Marketing Mia Charette sat down with Gil Rogers of GR7 Marketing and Bart Caylor of Caylor Solutions to walk...
The AI Paradox in Enrollment: What Students Actually Want
Feb 26, 2026 Enrollment teams are under pressure to adopt AI—and many have. But our latest research suggests the rush to automate may be working against you. Capture's Heather Mueller and Rob Simora joined us to unpack survey data from nearly 3,000 college-bound students and share what the most successful teams are doing differently. Here's what you need to know. The Core Finding:...
Talking with Their Feet: How to Adapt to Prospective Student ‘Desire Paths’
Apr 9, 2025 When Anna Miner was an admissions vice president, she attended a NACAC session that offered an interesting architectural metaphor — “desire paths” — to explain the importance of recruiting with behavioral intelligence. Desire paths are the dirt paths you often see cutting across lawns and parks; they occur when pedestrians forgo a paved walkway and take a more direct route....
Using Digital Content to Support First-Gen Prospective Students
Aug 7, 2024 Navigating the college application process can be daunting for any prospective college student, but it can be especially overwhelming for first-generation students. Capture Digital Strategist Tiana Antonio should know. Less than 10 years ago, she was a first-gen student going through the process. In this webinar, Tiana talks with Tabitha Talbot, Capture’s Director of Digital Marketing, about her experience. The...
Boost Inquiries and Applications with Effective Digital Ads
Aug 7, 2024 What recruitment marketing campaigns resonate with today’s prospective student? What strategies and tools should be used to create, launch, and monitor them? These are questions Capture Higher Ed Director of Enrollment Strategy Chase Davis and Senior Director of Client Success Jacqui Weishaar tackle every day. In this Capture webinar, Chase and Jacqui talk about digital advertising strategy and execution. What...
Unlocking the Full Power of Your CRM with Behavioral Intelligence
Jun 12, 2024 As many of us prepare to travel to Chicago for Slate Summit 2024 (June 19-21), Capture is thinking hard about the ever-increasing role of CRMs in university recruitment marketing practices. One thing is clear. In this dynamic student recruitment landscape, where personalization and data-driven strategies reign supreme, universities need tools and strategies to enhance their CRMs. In this Capture Cast presentation,...
Gaining Traction: Data-Driven Strategies for Engaging Transfer Students
May 30, 2024 In today’s evolving and competitive recruitment marketing landscape, attracting and enrolling transfer students is more critical than ever for colleges and universities. In this Capture Cast webinar, we delve into data-driven marketing tactics tailored specifically for transfer student recruitment. Learn how to leverage insightful data and innovative strategies to increase inquiries, drive applications, and boost your transfer class! In this Capture Cast webinar, you will:...
Level Up Your Grad Enrollment: Strategies for 2024 and Beyond
Mar 29, 2024 Unlock the secrets to a successful inquiry and application generation strategy for graduate students. This Capture Cast webinar delves into the intricacies of application generation, providing actionable insights into effective name acquisitions, digital advertising and targeted engagement strategies. Don’t miss the opportunity to boost your grad enrollment before the application cycle closes! Learn how to identify potential applicants by employing effective name...
‘Cleared to Enroll’ – Shaping Your Class with Innovative Yield Tactics
Feb 28, 2024 No discussion around enrollment yield this season can happen without saying the “F-word” — FAFSA. With all of the timing challenges created by the new FAFSA release, financial aid offices nationwide are stressed like never before. That’s why Capture invited financial aid guru Ed Recker, director of relationship management at Sallie Mae, to drop by this webinar on innovative yield strategies. Ed offers a...
Unlocking Smarter Search: Diversifying Strategies in a Data-Driven Environment
Oct 3, 2023 Capture Cast WebinarThursday, Oct. 19, at 2 p.m. ET In our ever-evolving enrollment landscape, recruitment marketing leaders face the pivotal task of identifying, converting, and enrolling the students who will flourish and grow at their institutions. In our upcoming webinar, we will explore how leveraging data (past, present, and future predictions) can inform your institution’s approach to purchasing the right student...