Webinars from Capture
Talking with Their Feet: How to Adapt to Prospective Student ‘Desire Paths’
Apr 9, 2025 When Anna Miner was an admissions vice president, she attended a NACAC session that offered an interesting architectural metaphor — “desire paths” — to explain the importance of recruiting with behavioral intelligence. Desire paths are the dirt paths you often see cutting across lawns and parks; they occur when pedestrians forgo a paved walkway and take a more direct route....
Using Digital Content to Support First-Gen Prospective Students
Aug 7, 2024 Navigating the college application process can be daunting for any prospective college student, but it can be especially overwhelming for first-generation students. Capture Digital Strategist Tiana Antonio should know. Less than 10 years ago, she was a first-gen student going through the process. In this webinar, Tiana talks with Tabitha Talbot, Capture’s Director of Digital Marketing, about her experience. The...
Boost Inquiries and Applications with Effective Digital Ads
Aug 7, 2024 What recruitment marketing campaigns resonate with today’s prospective student? What strategies and tools should be used to create, launch, and monitor them? These are questions Capture Higher Ed Director of Enrollment Strategy Chase Davis and Senior Director of Client Success Jacqui Weishaar tackle every day. In this Capture webinar, Chase and Jacqui talk about digital advertising strategy and execution. What...
Unlocking the Full Power of Your CRM with Behavioral Intelligence
Jun 12, 2024 As many of us prepare to travel to Chicago for Slate Summit 2024 (June 19-21), Capture is thinking hard about the ever-increasing role of CRMs in university recruitment marketing practices. One thing is clear. In this dynamic student recruitment landscape, where personalization and data-driven strategies reign supreme, universities need tools and strategies to enhance their CRMs. In this Capture Cast presentation,...
Gaining Traction: Data-Driven Strategies for Engaging Transfer Students
May 30, 2024 In today’s evolving and competitive recruitment marketing landscape, attracting and enrolling transfer students is more critical than ever for colleges and universities. In this Capture Cast webinar, we delve into data-driven marketing tactics tailored specifically for transfer student recruitment. Learn how to leverage insightful data and innovative strategies to increase inquiries, drive applications, and boost your transfer class! In this Capture Cast webinar, you will:...
Level Up Your Grad Enrollment: Strategies for 2024 and Beyond
Mar 29, 2024 Unlock the secrets to a successful inquiry and application generation strategy for graduate students. This Capture Cast webinar delves into the intricacies of application generation, providing actionable insights into effective name acquisitions, digital advertising and targeted engagement strategies. Don’t miss the opportunity to boost your grad enrollment before the application cycle closes! Learn how to identify potential applicants by employing effective name...
‘Cleared to Enroll’ – Shaping Your Class with Innovative Yield Tactics
Feb 28, 2024 No discussion around enrollment yield this season can happen without saying the “F-word” — FAFSA. With all of the timing challenges created by the new FAFSA release, financial aid offices nationwide are stressed like never before. That’s why Capture invited financial aid guru Ed Recker, director of relationship management at Sallie Mae, to drop by this webinar on innovative yield strategies. Ed offers a...
Unlocking Smarter Search: Diversifying Strategies in a Data-Driven Environment
Oct 3, 2023 Capture Cast WebinarThursday, Oct. 19, at 2 p.m. ET In our ever-evolving enrollment landscape, recruitment marketing leaders face the pivotal task of identifying, converting, and enrolling the students who will flourish and grow at their institutions. In our upcoming webinar, we will explore how leveraging data (past, present, and future predictions) can inform your institution’s approach to purchasing the right student...
Tips for Navigating Post-Census Conversations with Leadership
Aug 15, 2023 Telling your census story to campus leadership and stakeholders is no easy task! For them, headcount is king … but rarely does it tell the full story. You must take time to educate them on key factors like the current state of the market, your enrollment and budget goals, your incoming class profile, where and why your pool deviated from...
Counselor Success in 2024: Essential Practices for Admission Professionals
Jul 27, 2023 In this ever-changing college enrollment landscape, empowering admissions counselors with the best tools and practices is crucial for success in the 2024 recruitment cycle. This webinar provides valuable insights and actionable strategies to help counselors excel in their roles. How do they build stronger relationships with prospective students? How do they use data to inform decisions? How do they adapt...