Webinars from Capture

Be Dynamic: Digital Recruitment Strategies for the ’24 Enrollment Cycle

Jun 13, 2023 Today’s prospective college students have made it clear; they expect timely, relevant, and personalized communication across multiple digital channels. To meet future students where they are online, higher ed enrollment and marketing leaders are turning to digital recruitment strategies — ones that build brand awareness and value recognition, align with the recruitment cycle, and nudge students throughout the decision process. This means developing a...

Communicating the FAFSA Changes: Effective Strategies for College Admissions and Financial Aid Offices

May 8, 2023 Navigating the financial aid process can be discouraging for students and their families. With the recent changes made by the Department of Education to the Free Application for Federal Student Aid (FAFSA), it is more important than ever for college admissions and financial aid offices to ensure families receive robust and authentic communication regarding aid. This Capture Cast webinar covers the changes...

Standing at the Base of an Enrollment Cliff … Now What?

Feb 9, 2023 Projected to begin in 2025, an “enrollment cliff” for higher education is coming to the United States in the form of a dramatic drop in the traditional, college-aged population. This is putting enrollment management and marketing leaders under intense pressure to scale their digital recruitment efforts and create personalized, data-driven recruitment journeys for prospective students. Understanding how to design and...

Personalize Parent and Family Outreach to Enhance Yield

Jan 30, 2023 Personalization throughout the recruitment process is now the norm. This makes connecting with your future students in their preferred communication channels a huge priority. But what about their parents and families? These important influencers are playing a bigger role than ever in the recruitment process. Join Capture Senior Enrollment Strategist Christopher Harris and his special guests, Laura Rudolph and Joe...

How to Build and Convert a Better Transfer Class

Dec 9, 2022 How is your transfer class this year? Economic uncertainty and lingering complications from the pandemic have thrown undergraduate enrollment out of whack! This includes the transfer population. According to the National Student Clearinghouse Research Center, institutions have lost nearly 300,000 transfer students over the past two years. As institutions attempt to stabilize and grow enrollment, they need to diversify the...

Promoting Your Affordability to Students and Parents: A Conversation with Sallie Mae

Oct 28, 2022 It’s financial aid season again … and this year it’s more important than ever for your institution to understand how families are navigating the process and how you should be promoting your value and affordability. In this special presentation, we will be joined by an industry expert from Sallie Mae to discuss the recent results of their report, How America...

Building a Stronger Graduate Funnel: Tactical Advice and Best Practices

Sep 29, 2022 The pressure to grow and sustain graduate enrollment is only getting higher as institutions diversify their educational portfolios to combat undergraduate enrollment declines. Questions we hear every day are: Where do I get more prospect names? How, when, and where do I communicate with them? And how can I make sure our efforts are working and cost-effective at the same...

Maximum Inquiries: 3 Keys to Successful Student Search Campaigns

Aug 19, 2022 While student search continues its generational transformation, the overall goal of enrolling more right-fit students remains unchanged at colleges and universities. You must generate maximum inquiries from your search names while optimizing your resources! This means purchasing the right names at the right time to build affinity and then targeting them with relevant content and actionable messaging in a multi-channel...

5 Actions to Move Your Digital Recruitment Plan Forward

Jul 21, 2022 Summer is a time of great reflection and massive action in a college enrollment office. This is when you ask yourself: “What worked this year? What didn’t work? And what can we try this coming year to be successful?” When it comes to moving a digital recruitment plan forward, you must be in a constant cycle of launch, review, enhance, review again,...

Creating Immersive Digital Engagement For Student Recruitment

May 19, 2022 The start of a new enrollment cycle is the time to plan immersive digital engagement for every prospective student who enters your recruitment funnel. There are simple strategies and turnkey solutions for engaging every prospect at every stage of the enrollment process with relevant content … when and where they expect it.