Webinars from Capture
Tips for Navigating Post-Census Conversations with Leadership
Aug 15, 2023 Telling your census story to campus leadership and stakeholders is no easy task! For them, headcount is king … but rarely does it tell the full story. You must take time to educate them on key factors like the current state of the market, your enrollment and budget goals, your incoming class profile, where and why your pool deviated from...
Counselor Success in 2024: Essential Practices for Admission Professionals
Jul 27, 2023 In this ever-changing college enrollment landscape, empowering admissions counselors with the best tools and practices is crucial for success in the 2024 recruitment cycle. This webinar provides valuable insights and actionable strategies to help counselors excel in their roles. How do they build stronger relationships with prospective students? How do they use data to inform decisions? How do they adapt...
Be Dynamic: Digital Recruitment Strategies for the ’24 Enrollment Cycle
Jun 13, 2023 Today’s prospective college students have made it clear; they expect timely, relevant, and personalized communication across multiple digital channels. To meet future students where they are online, higher ed enrollment and marketing leaders are turning to digital recruitment strategies — ones that build brand awareness and value recognition, align with the recruitment cycle, and nudge students throughout the decision process. This means developing a...
Communicating the FAFSA Changes: Effective Strategies for College Admissions and Financial Aid Offices
May 8, 2023 Navigating the financial aid process can be discouraging for students and their families. With the recent changes made by the Department of Education to the Free Application for Federal Student Aid (FAFSA), it is more important than ever for college admissions and financial aid offices to ensure families receive robust and authentic communication regarding aid. This Capture Cast webinar covers the changes...
Standing at the Base of an Enrollment Cliff … Now What?
Feb 9, 2023 Projected to begin in 2025, an “enrollment cliff” for higher education is coming to the United States in the form of a dramatic drop in the traditional, college-aged population. This is putting enrollment management and marketing leaders under intense pressure to scale their digital recruitment efforts and create personalized, data-driven recruitment journeys for prospective students. Understanding how to design and...
Personalize Parent and Family Outreach to Enhance Yield
Jan 30, 2023 Personalization throughout the recruitment process is now the norm. This makes connecting with your future students in their preferred communication channels a huge priority. But what about their parents and families? These important influencers are playing a bigger role than ever in the recruitment process. Join Capture Senior Enrollment Strategist Christopher Harris and his special guests, Laura Rudolph and Joe...
How to Build and Convert a Better Transfer Class
Dec 9, 2022 How is your transfer class this year? Economic uncertainty and lingering complications from the pandemic have thrown undergraduate enrollment out of whack! This includes the transfer population. According to the National Student Clearinghouse Research Center, institutions have lost nearly 300,000 transfer students over the past two years. As institutions attempt to stabilize and grow enrollment, they need to diversify the...
Promoting Your Affordability to Students and Parents: A Conversation with Sallie Mae
Oct 28, 2022 It’s financial aid season again … and this year it’s more important than ever for your institution to understand how families are navigating the process and how you should be promoting your value and affordability. In this special presentation, we will be joined by an industry expert from Sallie Mae to discuss the recent results of their report, How America...
Building a Stronger Graduate Funnel: Tactical Advice and Best Practices
Sep 29, 2022 The pressure to grow and sustain graduate enrollment is only getting higher as institutions diversify their educational portfolios to combat undergraduate enrollment declines. Questions we hear every day are: Where do I get more prospect names? How, when, and where do I communicate with them? And how can I make sure our efforts are working and cost-effective at the same...
Maximum Inquiries: 3 Keys to Successful Student Search Campaigns
Aug 19, 2022 While student search continues its generational transformation, the overall goal of enrolling more right-fit students remains unchanged at colleges and universities. You must generate maximum inquiries from your search names while optimizing your resources! This means purchasing the right names at the right time to build affinity and then targeting them with relevant content and actionable messaging in a multi-channel...