Webinars from Capture
Student Search 2.0: A Strategy Session with the College Board
Apr 15, 2022 A new era of student search is upon us! And this Search 2.0 requires a more selective, diversified, and creative approach. Join us for this Capture Cast webinar as we discuss the evolution of student search with none other than the College Board, which introduced it to our industry nearly 50 years ago. Join Capture experts and special guest, Amanda...
Leveraging Financial Aid to Drive Enrollment and Maximize NTR
Mar 23, 2022 Far too often, university leadership will set revenue and head count goals without conveying which takes priority and how to balance them against one another. As the enrollment cycle progresses, it becomes necessary to leverage financial aid and discounting strategically and methodologically to achieve both enrollment and revenue targets. Institutions need the ability to determine the expected head count and...
New Graduate Programs? New Graduate Goals? No Graduate Problem!
Feb 4, 2022 With the continued reduction in traditional undergraduate enrollment, colleges and universities are diversifying their academic portfolios by adding new graduate programs, revitalizing current graduate offerings, and increasing overall graduate enrollment. Whether launching a new program or expanding recruitment for current programs, the same concepts and strategies often apply. It’s about building a diverse prospect pool through name purchases, digital advertising,...
A Latte Engagement with University of Toledo
Jan 19, 2022 Grab a cup of your favorite warm beverage and join Capture Senior Enrollment Strategist Christopher Harris, Ed.D., as he sits down for a live conversation with Collin Palmer, Director of Undergraduate Admission at The University of Toledo, and members of his enrollment team. Learn how this Capture client adjusts recruitment efforts and leverages data to reach more students in a...
A Latte Engagement with Colby-Sawyer College
Dec 13, 2021 Colby-Sawyer College enrollment leaders join Capture Higher Ed for coffee and conversation about their successful recruitment strategy! As we emerge from a profound disruption in the college enrollment environment, institutions are looking for ways to improve their outreach and recruitment moving forward. With limited resources and an urgent need to reach enrollment goals, many admissions offices are adjusting traditional recruitment...
Achieving Enrollment Goals With a Smaller Admissions Team
Dec 2, 2021 According to higher education job search sites, nearly 2,000 positions are listed as “open” for admissions and enrollment professionals across the country. The scarcity of workers in today’s labor force has enrollment leaders wondering how they are going to complete the work necessary to achieve their goals. This comes at a hyper-transformational time when the work of admissions offices has...
Graduate 501: How to Build a Stronger Grad Enrollment Funnel
Nov 18, 2021 During times of economic uncertainty, higher ed institutions rely on strong enrollment in their graduate programs. More so than their undergraduate friends, graduate enrollment leaders must be aware of the fluctuating demands for programs that deliver career advancement for their students. Grad recruiters also must compete more on a regional and national stage … requiring a further need to be data informed...
5 Digital Marketing Best Practices for Enrollment Management
Oct 28, 2021 Recruiting prospective students was becoming more difficult before the pandemic. The disruptions caused by COVID-19 only magnified the need for marketing practices to evolve. Traditional methods like postal mail and email have been less effective and intuitions are turning more to digital marketing to drive applications and future enrollment. Developing, executing, and measuring a complete digital marketing plan takes focus,...
Get More Action Out of Your Email Outreach
Sep 17, 2021 This webinar focuses on how to get more impact from your email outreach to recruit today’s marketing savvy generation of prospective students. With a click-to-open rate that is double the industry average, Capture’s Behavioral Email Series (BES) resonate with Gen Z in measurable and responsive ways. This Capture Cast will cover: Why traditional batch-and-blast email is no longer effective. How...
The 1-2-3 of Machine Learning to Power Your Predictive Models
Aug 24, 2021 Enrollment professionals have been using predictive modeling since the early 1990’s. Today, recent advances have allowed machine learning to take predictive modeling to the next level. During this Capture Cast webinar, we will explore how machine learning not only makes your predictive models stronger, but it also saves you resources, as you achieve your enrollment goals.