While we often become preoccupied with geeking out over our technology — and it is awesome, by the way — sometimes we should lay out what we do in the simplest terms possible: Capture Higher Ed helps institutions. Colleges and universities across the country come to us with ambitious goals and challenges. We then equip them with modern digital tools and expertise to help them achieve those goals and overcome those challenges … while offering a sparkling ROI in first-year net tuition revenue.
Here’s an example.
Goal/Challenge: One of Capture’s clients, a private liberal arts university in the Northeast, wanted to increase its enrollment and boost its net tuition revenue.
Solution: They put Capture’s Behavioral Intelligence Platform to work! Capture took the institution’s prospect pool and used email marketing and ENGAGE — marketing automation software super-charged specifically for enrollment management — to communicate with students exploring on the university’s website. ENGAGE triggered dynamic content (toasters, pop-up ads, image swaps, etc.) based on the interests exhibited by the visiting students.
Did it work?
Through the campaign, Capture influenced 8,086 prospective students to complete their fall application, guided 3,010 students to deposit status and saved many hours in counselor time.
Almost 40% of the students who viewed ENGAGE dynamic content went on to apply.
Also, ENGAGE identified 3,801 students who were not part of the initial pool but who were browsing the university’s website; 706 of them applied and 162 of them enrolled.
As for ROI, Capture returned the university’s investment 186 times in first-year net tuition revenue. This was higher than the overall return our clients saw last year on their Behavioral Intelligence Platform investment.
Sure, we love talking about our clever technology — and it is awesome, by the way — but in the end, we’re really just here to help.
By Kevin Hyde, Senior Content Manager, Capture Higher Ed