In less than two weeks, Capture will be in Salt Lake City for the 2018 NACAC National Conference. This year’s three-day event, which is expecting more than 7,500 counseling and admission professionals, is Sept. 27-29 at the Salt Palace Convention Center. We can’t wait to see you there!
Meet Us at 312
The 74th annual conference is an outstanding opportunity for enrollment management professionals to learn about the latest recruiting trends, get in-depth information about new products and technology, find out about emerging practices and — perhaps most importantly — network and compare notes with colleagues and kindred spirits from across the country.
Where will Capture be? Consulting the NACAC Exhibit Floor Plan, you will find our booth at 312. Please stop by and visit! Not only can you chat with our charming and informative staff, you may register to win six free months of CBE, our marketing automation technology designed specifically for enrollment management. Also, sign up to win some Kentucky bourbon as well as a chance to win gift cards.
Introducing the Capture Prospect
This year’s NACAC conference offers a stellar crop of “exhibitor presentations” the offer in-depth information about specific vendor products and technology. The sessions are typically 45 minutes each and are scheduled throughout the three conference days.
Be sure to catch Capture’s session — “The End of Stealth: Introducing the Capture Prospect” — on Friday, Sept. 28, at the the Learning Lounge. Join Dr. Thom Golden, Capture’s senior vice president of data science, as he discusses the flawed thinking behind much of modern enrollment management. The notion that colleges and universities do not have enough interested prospective students to meet their enrollment goals isn’t right, Thom says. That’s why earlier this year Capture introduce Capture Prospect, which utilizes marketing automation software to open up a whole new world of prospective students on a university’s own website. And the best news of all is that a Capture Prospect converts and enrolls at a higher rate than traditional inquiries.
Thom will tell you all about!
Capture’s Happy Hour
The beauty of NACAC is that there are plenty of opportunities to talk in less formal settings. In fact, on Friday evening, Sept. 28, you can join us for Capture’s Happy Hour from 7–10 p.m. at the Spanish tapas restaurant, Finca. Let us know you’re coming by RSVP’ing to Jessica Daves.
We hope you are as excited about this year’s NACAC conference as we are. See you in SLC!
By Kevin Hyde, Senior Content Writer, Capture Higher Ed
