ENROLLMENT MARKETING SERVICES | EMAIL MARKETING FOR HIGHER ED
Never again settle for generic outreach
Skip the cookie cutter playbooks and send email campaigns based on real-time behavior rather than assumptions.
BEHAVIOR-BASED BATCH EMAILS
Send batch emails using your data and goals.
Whether you need to invite local inquiries to an open house, connect with admitted students to summer melt, or drive application volume, ad hoc emails are a proven way to combine Capture’s behavioral data with campaign strategy to reach more of the right students with the right message at once.
TRIGGERED EMAILS
Send emails at peak interest.
Send behavior-based emails automatically based on a visitor’s action on and interaction with your website and other digital assets. These high-converting emails capitalize on timeliness and relevance to drive action with high-intent prospects at the height of their interest.
BEHAVIORAL EMAIL SERIES
Stand out in prospects’ inboxes
Capture’s Behavioral Email Series boasts industry-leading open, click, and deliverability rates. Because we don’t follow a cookie cutter playbook, every behavioral email series is crafted by our team of award-winning designers and copywriters to ensure you stand out in inboxes, rather than look like your competitors.
CAMPAIGN ANALYTICS AND DASHBOARDS
See campaign results in real time
Track each of your email campaigns performances and prospective student’s decision journey by viewing open rate, click-thru rates, identification, applications, deposits and much more. Capture’s real-time email analytics are available 24/7. Each week, you’ll meet with your Senior Enrollment Advisor to discuss what’s working, what’s not, and make adjustments to drive the most conversions possible.
INDUSTRY-LEADING SERVICE AND SUPPORT
“Capture feels like an extension of our team”
With Capture, you’ll work with enrollment professionals who genuinely care about your success, respond quickly with real solutions, and bring strategic thinking and hands-on execution to every challenge you face.
All the details about how we work
Every partner gets a Senior Enrollment Advisor bringing over a decade of enrollment experience, along with a Marketing Campaign Manager, Digital Strategist, Graphic Designer, and dedicated support. You get one team to handle everything, from strategy to execution.
Traditional agencies send the same mailers to every student and run the same off-the-shelf campaigns for every client. Capture is different. We build behavior-driven campaigns personalized for your programs using real-time student activity, not lazy demographic assumptions or cookie-cutter playbooks.
No. Our team handles campaign writing, creative, setup, optimization, and reporting. You focus on students; we handle everything else. Weekly strategy calls keep you informed without adding work.
No problem. We work alongside your existing team and fill gaps where you need us most—whether that’s paid media, email, direct mail, or full-service support.
Platform subscription includes managed services—strategy, creative, email campaigns, and optimization. Add-ons like paid media, direct mail, and search consulting are available based on your enrollment goals and budget.
Weekly strategy calls are standard. Your Senior Enrollment Advisor becomes an extension of your team—challenging assumptions, bringing fresh ideas, and adjusting campaigns based on what’s actually working in real-time.
Put a stop to generic outreach.
Contact us to find out what happens when you work with former enrollment VPs to support your email marketing strategy built on behavioral intelligence.