SERVICES | HIGHER ED DIGITAL MARKETING
Digital advertising, built on behavioral data
Get a search strategy powered by real-time behavioral intelligence and managed by former VPs who know what it actually takes to hit enrollment targets.
PAID SEARCH ENGINE ADVERTISING
Dominate the searches that signal real intent
Stay top of mind and top of page when students and families search for keywords and terms that align with your institution and programs. Search engine marketing brings new prospective students to your website and reengages your already identified prospects.
DIGITAL DISPLAY ADVERTISING
Stay top of mind throughout the search
Retargeting and display campaigns are a cost-effective way to stay top-of-mind for prospects who have already visited your website. Our award-winning designers craft engaging ads while our campaign manager optimize for every click.
SOCIAL MEDIA ADVERTISING
Reach students who act like applicants on social media.
Interests and demographics get you an audience that resembles your students on paper. We add behavioral intent on top, so your ads reach the prospects who are actively behaving like people about to apply. You spend less reaching lookalikes who were never going to move and more reaching students already in motion, which means higher engagement, more brand lift, and more inquiries and applications.
Social, Web, and Email Retargeting
We follow the behavior, not just the visit.
A visit is not a signal. What someone did on the visit is. We retarget across email, web, and social by the exact pages a prospect viewed, the actions they took, and how far along they are, then serve each person the next message that fits where they stand. Your database gets worked by email, your site and social visitors get reengaged by interest, and nobody receives the same generic follow-up as everybody else.
Interactive and Video Ads
Put video in front of the students it will actually move
We place your interactive and video ads in front of the specific individuals whose behavior shows they are ready for that stage of the journey, so the format does its job instead of padding an impression count.
Landing pages
Convert the click and feed the profile.
Flexible, focused, and fully branded, Capture’s landing pages generate inquiries, offer financial aid calculators, and host the forms, documents, and materials that carry a student to the next step. They also do something a generic landing page cannot: every interaction feeds back into the behavioral profile behind your whole program, so each campaign you run is smarter than the last. And if you want to get even more from website engagement, kick up static page design by adding Dynamic Pages.
All the details about how we work
Every partner gets a Senior Enrollment Advisor bringing over a decade of enrollment experience, along with a Marketing Campaign Manager, Digital Strategist, Graphic Designer, and dedicated support. You get one team to handle everything, from strategy to execution.
Traditional agencies send the same mailers to every student and run the same off-the-shelf campaigns for every client. Capture is different. We build behavior-driven campaigns personalized for your programs using real-time student activity, not lazy demographic assumptions or cookie-cutter playbooks.
No. Our team handles campaign writing, creative, setup, optimization, and reporting. You focus on students; we handle everything else. Weekly strategy calls keep you informed without adding work.
No problem. We work alongside your existing team and fill gaps where you need us most—whether that’s paid media, email, direct mail, or full-service support.
Platform subscription includes managed services—strategy, creative, email campaigns, and optimization. Add-ons like paid media, direct mail, and search consulting are available based on your enrollment goals and budget.
Weekly strategy calls are standard. Your Senior Enrollment Advisor becomes an extension of your team—challenging assumptions, bringing fresh ideas, and adjusting campaigns based on what’s actually working in real-time.
We may not be your first agency.
But we’ll definitely your last.
Contact us to find out what happens when you work with former enrollment VPs to build a higher ed digital marketing strategy built on behavioral intelligence.