Setting the Table: How to Expand Your Brand Footprint

Capture Director of Undergraduate Initiatives Jamie Gleason lives in Philadelphia. Before coming to Capture, he worked at universities in the region. If you’ve been part of the Northeast markets in undergraduate education, he says, one of the questions you have been asking for years is, “How am I going to respond when the high school graduation number is so low that I can’t feed the funnel that I need to develop?” This is a great question. It’s a question that Capture’s clients have been discussing for a long time. Hopefully, this summer you’ll have time to look at a few different and better strategies for expanding your university’s brand footprint. Jamie offers up a few in this Setting the Table video.