DRIVE MORE APPLICATIONS AND ENROLLMENTS
Maintain momentum with every touchpoint
Capture individualizes every touch across the funnel, from a dynamic web page to a counselor’s text, based on real prospect behavior to move prospects through your funnel faster.
Nobody stays convinced by accident
Interest builds or breaks down at every touchpoint. And with personalized outreach making prospects 83% more likely to take the next step, generic outreach won’t move prospects through your funnel.
With Capture, honing in on the right prospects and delivering individualized experiences at scale is easier than ever for you and your team.
PREDICT & PRIORITIZE
Know who’s likely to convert, and watch intent build in real time
Combine a forecast for who’s likely to convert with a live read on prospect engagement, so strong predictions never mask cold prospects or overlook ones heating up.
Priority Scores and Predictive Models fuel a Daily Visitor Report and Counselor Outreach Priority lists so counselors know exactly who to reach out to each day with full context.
INDIVIDUALIZE
Keep every prospect moving toward yes
Turn behavioral signals into automatic engagement campaigns across web, paid media, and email using Capture Pathways. Dynamic Pages and Dynamic Content automatically deliver relevant website experiences based on prospect behavior and funnel stage so they see relevant that nudges them to the correct next step.
Individualize
Get more responses when it matters
Equip counselors with the same behavioral intelligence already driving your pages, ads, and email, so every message lands with real context behind it.
Counselors can send individualized emails or text messages, grounded in each prospect’s behavioral history using daily prioritized lists of their most engaged prospects.
3x
Capture-engaged prospects convert to applicants 3x faster, on average, than those who don’t
+6.8pp
Average percentage point lift in application conversions in Year 1 with Capture
+4.5
Average percentage point lift in deposit conversions in Year 1 with Capture
“We started about 8% behind in deposits when we signed in March. Through the work over the summer, we caught all the way up. it was our best summer of deposits on record.”
Erik Rose, Associate Vice President for Enrollment, Carroll College
Explore Partner Success Stories
Oklahoma Baptist University
How Oklahoma Baptist University drove 25.3% of its enrolled class from just 2.5% of its
inquiry pool
Momentum is easy to lose and hard to rebuild.
We can help you give every prospect a reason to keep going.
All your questions, answered.
Yes. Capture reads each admitted student’s behavior, drops in email opens, portal visits, and content engagement, and surfaces the ones cooling off before they disappear. Priority scoring shows intent shifting in real time, so counselors and marketers can step in while a student is wavering rather than after they have gone dark. This turns yield from a reactive scramble near the deadline into steady, behavior-informed intervention.
Predictive modeling forecasts how likely a student is to apply or enroll, built on real-time behavior and your institution’s own outcomes, while priority scoring gives a live read on how a student’s intent is shifting right now. The two work together: a prediction tells you who is likely to convert over the season, and priority scoring tells you who to act on today. Using only one leaves gaps, since a strong forecast can hide a prospect who has gone cold, and a live score alone misses long-range likelihood.
Behavioral intelligence improves conversion by showing which prospects are moving toward a decision and which have stalled, so teams reach the students most likely to respond at the moment it matters. Individualized outreach grounded in real behavior makes prospects 83% more likely to take the next step, while generic messaging pushes them away. Reading behavior across web, ads, email, and counselor contact is what keeps students moving from application through deposit instead of losing momentum.
Most yield tools run every admitted student through the same scheduled flow on a fixed calendar, regardless of whether a student is engaged, wavering, or already gone quiet. Capture adapts to each student’s actual behavior instead, adjusting pages, ads, email, and counselor outreach to where that student is in the funnel and what they are doing right now. The result is fewer generic touches and more relevant ones, which is the difference between messaging a class and moving individual students toward yes.
Capture individualizes across web, paid media, email, and counselor texting, all driven by the same behavioral profile. Adaptive pages and content reflect where a prospect left off, retargeting and ads re-engage quiet students by funnel stage, and counselors work daily prioritized lists with each student’s behavioral history in front of them. Because every channel reads the same signals, a student gets a consistent, individualized experience instead of disconnected messages from separate systems.