FOR MARKETING & COMMUNICATIONS TEAMS
Put an end to cookie-cutter marketing
No other institution is like yours, so your marketing shouldn’t look like everyone else’s. Let our team of experts build campaigns and strategies that help you stand out in inboxes and mailboxes, and across the web.
The challenge
Most enrollment marketing looks the same
60% of students say that generic messaging makes them actively less interested in an institution, but 75% say it’s more than half of the marketing they receive. When you need to fight for every seat, the “Come to Our Open House” postcard sent to every high school senior doesn’t cut it anymore — and we’re here to help.
AUTOMAte INDIVIDUALIZATION
Connect with studentshow they expect
Individualize every touchpoint across the web, email and ads based on each prospect’s real behavior, so the message always reflects what they care about right now. Instead of one campaign sent to everyone, students get relevant, timely outreach delivered automatically without pulling hours from your team.
LAUNCH STAND-OUT CAMPAIGNS
Get campaigns made for you, not from a template
Behavioral intelligence tells you who to reach and when. Our award-winning design and digital marketing team makes sure what they see is worthy of your brand. We don’t run the same playbook for every institution. We build creative, campaigns, and digital advertising around your story, your audience, and your goals, then tune them to the behavior we’re seeing so the work gets sharper as the cycle moves.
Prove ROI
Accelerate growth with enrollment team alignment
Give marketing and enrollment one behavioral picture to work from, so both teams act on the same signals instead of their own assumptions. Your work connects directly to enrolled students, which means you can prove marketing’s contribution and walk into any meeting with numbers that hold up.
“Capture is a partner I can count on to make mid-cycle changes as needed without incurring additional costs. Working at a small college, this is very important to me.”
Valerie Leclair, Vice President for Enrollment and Marketing
Colby-Sawyer College
Explore Partner Success Stories
Oklahoma Baptist University
How Oklahoma Baptist University drove 25.3% of its enrolled class from just 2.5% of its
inquiry pool
You deserve better than cookie cutter playbooks
We’d love to hear what you’re working toward and discuss how to get you there.
All your questions, answered.
Colleges stand out by replacing generic, one-to-everyone marketing with outreach individualized to what each prospect is actually doing, since 60% of students say generic messaging makes them less interested in a college and 75% say it is more than half of what they receive. That means building creative around the institution’s own story rather than a template, then adapting each touch across web, email, and ads to the student’s behavior and funnel stage. The institutions that break through are the ones whose marketing feels made for the student, not mailed to a list.
Batch-and-blast email sends the same message to an entire list regardless of interest, and students have learned to tune it out, which shows up as declining delivery, open, and click rates across the board. It also works against you: most students say generic messaging makes them actively less interested in a college, so volume alone erodes the relationship instead of building it. Individualizing email off each prospect’s behavior reverses that, because the message reflects what the student actually cares about at the moment they receive it.
Capture reads each prospect’s behavior and uses it to individualize every touchpoint from one shared picture, so web pages, email, and advertising all respond to what a student is doing right now. Instead of one campaign sent to everyone, prospects get relevant, timely outreach triggered automatically, without pulling more hours from your team. Because every channel draws on the same behavioral signals, a student’s experience stays consistent and personal across the whole funnel rather than fragmenting into disconnected messages.
Both. Capture pairs the behavioral intelligence platform with an award-winning design and digital marketing team that builds creative, campaigns, and digital advertising around your institution’s story, audience, and goals. We do not run the same playbook for every college; the work is crafted for your brand and then tuned to the behavior we are seeing, so it gets sharper as the cycle moves. You get the technology and the people to put it to work, not one without the other.
Marketing proves its contribution by tying activity to enrolled students, not just leads or clicks, which requires tracking each prospect’s behavior from first engagement all the way through enrollment. When marketing and enrollment work from one behavioral picture, both teams act on the same signals and the credit for what drove a student to enroll becomes clear. That gives a marketing leader numbers that hold up in a cabinet or board meeting instead of engagement metrics that stop short of the outcome.
A traditional agency brings creative but usually works from demographics and generic best practices, while a standalone automation tool gives you the software and leaves the strategy and creative to you. Capture combines both on a behavioral spine: a platform built for higher education that reads real prospect behavior, plus a specialist team that crafts and manages the work around it. The difference is marketing that is both individualized to each student and unique to your institution, tied to enrolled outcomes rather than stopping at opens and clicks.