PRIORITIZE OUTREACH & RESOURCES
Priority lists you can trust, finally
Capture eliminates the guesswork of who to target and when. Every prospect’s real engagement data and enrollment odds tell your team where to focus first on every channel.
Spray and pray is a losing strategy
Your counselors only have so many hours, and every one spent on trying to reach every prospect in your pool with the same kind of message is a bet against the odds: 60% of students say generic messaging makes them less interested in a college.
Without a real signal for who to reach first, effort goes everywhere, messages don’t land, budget is wasted, and prospect engagement falls off.
Capture changes that.
Predict
Know who to prioritize, wherever you work
Put priority scores and predictive intelligence to work across your systems, from counselor outreach to defining campaign audiences, and prioritize everything from daily outreach to who receives direct mail.
Sync scores and predictions to your CRM, so you can build and filter campaign audiences from Capture or your own system.
INDIVIDUALIZE
Direct effort toward your highest-priority prospects
Prioritization runs across the entire platform, so every channel can focus on the same high-intent prospects at once. When behavioral signals show a prospect heating up, that prospect rises to the top of a counselor’s Daily Visitor Report and Counselor Outreach Priority List. Meanwhile, Predictive Models hone in on high-priority prospects so you can direct spend appropriately across paid media, travel, and direct mail.
“Capture reduces decision fatigue.”
“By surfacing the highest-intent students automatically, time isn’t wasted on low-probability outreach, and every call starts with a stronger likelihood of conversion. Capture also shortens the gap between interest and outreach, allowing teams to connect while motivation is still fresh.”
Megan Proctor, Assistant Director of Admissions
Howard-Payne University
3x
Colleges using Capture Counselor Copilot convert inquiries to applicants 3x faster than standard outreach
99%
Find the prospects most likely to apply with 99% accuracy
24-7
Intent monitoring to surface the highest-probability prospects every day
Explore Partner Success Stories
Oklahoma Baptist University
How Oklahoma Baptist University drove 25.3% of its enrolled class from just 2.5% of its
inquiry pool
Transform counselor burnout
into your winning strategy
Let’s replace the guesswork with a daily action plan for your team.
All your questions, answered.
Priority Scores rank prospects daily using real-time engagement, lifetime affinity, and enrollment-cycle timing, not just funnel stage. Predictive Models add a separate signal, the likelihood to apply and the likelihood to enroll, built from real-time behavior and your institution’s own historical outcomes. Together they tell your team who to work first and where their attention will actually pay off.
Colleges prioritize most effectively by ranking prospects on real engagement rather than funnel stage or list source, so effort concentrates on the prospects actively signaling interest. That means combining a live read on how each prospect is behaving with a forecast of how likely they are to apply and enroll, then directing counselor time, ad spend, and even direct mail at the top of that list. Behavior-based prioritization keeps limited resources on the prospects most likely to convert instead of spreading them evenly across the whole pool.
Generic, one-size-fits-all messaging actively pushes students away: 60% say it makes them less interested in a college. Spreading the same outreach across an entire pool burns counselor hours and budget, and engagement ultimately falls off because prospects tune out messages that don’t reflect their interests or priorities. Individualizing outreach around each prospect’s behavior reverses that, reaching students with relevance while interest is still fresh.
No. Priority Scores and Predictive Models are visible to every partner, so counselors can prioritize manually without Counselor Copilot. Copilot adds an auto-generated daily outreach list and AI-drafted emails and texts on top of that same data, which saves time but is not required to put the scores to work.
Yes. Capture Sync pushes Priority Scores and Predictive Model outputs into your CRM, so your team can build and filter campaign audiences from Capture or directly within Slate, Element451, Salesforce, Anthology, Jenzabar, or TargetX. The same prioritization that drives counselor outreach can drive your email, paid media, and direct mail audiences without leaving the systems you already use.
Traditional lead scoring assigns points for actions like opening an email or completing a form, then treats the total as a static rank that quickly goes stale. Behavior-based prioritization reads each prospect’s real-time engagement and pairs it with a live prediction of enrollment likelihood, so the ranking updates as intent shifts and reflects who is heating up right now. The difference is a priority list your team can trust to point them at the students most likely to convert, rather than a point tally that lags behind real interest.