PROVE ENROLLMENT ROI
Connect every dollar to verified enrollments
Capture connects behavioral data, campaign performance, and enrollment outcomes in one system, so every dollar you spend tracks to a result you can prove and report.
Your ROI story shouldn’t be a collage.
A campaign runs, a student enrolls, and between multiple vendors and systems, someone tries to connect the two. Your ad agency reports its own numbers. Your email platform reports its own. Your CRM reports outcomes, on its own timeline, in its own format. Each one can tell you its piece worked. None of them can show you what actually moved a student from first click to enrolled.
Track each and prove ROI across the funnel
Build continuous prospect behavioral records that begin tracking from the first point of engagement. Report on it at any level, from full-funnel ROI down to a single campaign.
The Insights Dashboard makes it possible to track engagement across every channel and campaign in one dashboard, so you know what’s actually driving results.
See the full story across systems, and assess performance regularly
Sync that record to your CRM automatically, and put a dedicated strategist on it who turns the data into an action plan. Behavioral data syncs data back to your CRM automatically, so reporting reflects the same record your counselors are working from. Plus, you’ll work with a Senior Enrollment Advisor who reviews performance regularly and turns what the data shows into a concrete plan for what to adjust next.
“Capture is an essential partner for us in enrollment management and marketing…
…They always help our team move forward with recruitment efforts in ways we wouldn’t be able to without them. Their data tracking and insights help sharpen our outreach and engagement with prospective students.”
Stacy Ledermann, Assistant Vice President of Admissions
St. John Fisher University
Explore Partner Success Stories
Oklahoma Baptist University
How Oklahoma Baptist University drove 25.3% of its enrolled class from just 2.5% of its
inquiry pool
Don’t let the results you’ve worked for
get trapped in silos
We’re here to help you connect the dots and report with confidence.
All your questions, answered.
Colleges measure enrollment marketing ROI by connecting what they spend to the students who actually enroll, not just the leads or clicks a campaign generates. The reliable way to do it is to track each prospect’s behavior from first engagement through enrollment in one continuous record, so every touch along the path is tied to the outcome. Reporting on that full path is what lets a team prove which campaigns and channels drove enrollments rather than crediting whichever vendor reports the best-looking numbers.
It is challenging because the data lives in separate systems that never talk to each other. Your ad agency reports its own numbers, your email platform reports its own, and your CRM reports outcomes on its own timeline in its own format, so each can prove its piece worked but none can show what moved a student from first click to enrolled. Connecting spend to enrollment requires a single record that follows each prospect across every channel, rather than three reports someone has to reconcile after the fact.
No. Capture connects data across those tools rather than replacing them, so a campaign’s performance and a student’s outcome show up in the same system instead of three separate reports you have to reconcile yourself. You keep the platforms you use and gain a single view that ties their activity to enrolled students.
As far as you need. Report on full-funnel ROI, a single campaign, or an individual prospect’s path from first visit to enrollment, all from the Capture platform. The Insights Dashboard brings engagement across every channel and campaign into one place, so you can move from a top-line result down to the behavior behind it without leaving the system.
The dashboard shows you what happened. Your strategist helps you interpret it, reviewing performance regularly and recommending what to adjust based on patterns across your funnel. That turns reporting into an action plan, so the data does not just sit in a dashboard waiting for someone to find time to analyze it.
Last-click reporting credits a single touch, and most multi-touch models split credit across the touches a single tool happens to see, which leaves gaps wherever a prospect moved between systems. Behavior-based attribution follows one continuous record of each prospect across every channel from first engagement to enrollment, so credit reflects the actual path rather than whichever platform logged the final click. The difference is a full-funnel view you can trust to show what really drove the enrollment, instead of a number shaped by the limits of any one vendor’s data.