REDUCE SUMMER MELT

The clearest melt signals are declines in engagement across the channels a committed student would normally use: email opens tapering off, no logins to the portal, skipped orientation or admitted-student events, and no activity on the pages that signal real intent to attend, like housing, aid, or orientation. Any one of these can be noise, but together they show momentum breaking down. Reading them in combination, and weighting them by how each admitted student behaved before, separates a genuinely at-risk student from one who is simply quiet for a week.

Capture tracks admitted-student engagement through the summer and surfaces melt risk the moment it appears. Priority Scores rank the prospects whose engagement is cooling by behavior rather than assumption, and Predictive Models forecast enrollment likelihood across your admitted pool using real-time behavior and your institution’s own outcomes. The result is a ranked, current read on who is drifting, so counselors can step in before a quiet student becomes a lost deposit.

Yes. Behavior-triggered email campaigns carry contact automatically through the months your team is stretched thinnest, so a student who goes quiet hears from you without a counselor lifting a finger. Dynamic Content and Pages tailor what each committed student sees on-site to what they are weighing, whether that is housing, orientation, or aid. Your Senior Enrollment Advisor helps set these campaigns up, so the touches that hold a class together keep running even when staff time is limited.

The Daily Visitor Report shows which admitted students are actively engaging each day, so counselors can see who is thinking about attending and reach out while that interest is fresh. Instead of guessing who to call, a counselor opens every conversation with a student’s full behavioral context, what they have been looking at and how their engagement is trending. That context makes summer outreach land as relevant and timely rather than a generic check-in.

A standard summer flow sends every deposited student the same messages on the same schedule, which means the students actually at risk of melting get the same generic reminders as everyone else. Behavior-based melt prevention watches each student’s real engagement, flags the ones cooling off, and triggers individualized outreach matched to what that student is weighing. The difference is targeting the intervention at the students who need it, with context that makes the message land, instead of blanketing the whole class and hoping.