Case Studies

Increasing Campus Visits – Dominican College

Dominican College

Pain Point: We’d like to increase the number of prospective students that are visiting our campus.

CBE Relief: Remind site visitors of upcoming events with a popover.

Visit Day

Served to visitors engaging on Admissions or Visit pages

Unique Impressions: 1,198
CTR: 21.29%
Campaign Duration: 10/18/16 – 10/29/16
Average Campus Visit Pop Over CTR: 6% +15.29%

Another campaign created on the fly. In just over 10 days, this campaign generated 255 clicks. Of those that clicked on the campaign 15 applied, 12 were admitted, and 3 enrolled. This was another communication piece to target non-applicants and anonymous visitors expressing interest in the institution.

About The Partner

Dominican College is an independent, four-year and master’s-level liberal arts college for men and women, chartered by the Board of Regents of the University of the State of New York and fully accredited by the Middle States Association of Colleges and Secondary Schools.

Products Utilized

Capture Behavioral Engagement