Proof Points

Exceeding Expectations in Graduate Enrollment

A public, West Coast university wanted to increase graduate enrollment in targeted programs by 10 percent while shifting to a more centralized, proactive recruitment model.

The institution partnered with Capture on a multi-channel approach, using ENGAGE, the marketing automation component on the Behavioral Intelligence Platform (BIP), in concert with digital advertising, email marketing, graduate search consulting and execution, and strategic direct mail.

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