Illinois Wesleyan University was locked in a downward trend of declining enrollment and yield rates. To drive enrollment, IWU partnered with Capture through a full-service plan that included a variety of products, solutions and services in Capture’s Behavioral Intelligence Platform, including direct mail, digital display targeting and predictive modeling.
For Fall 2018:
- Exceeded last year’s yield by 5 percentage points.
- Exceeded last year’s enrollment by 33%.
- Last ENROLL enrollment prediction was 99% accurate.
- 82% of deposited students engaged with some form of communication from Capture (Email, Direct Mail, ENGAGE dynamic content).
- 9% of deposited students were identified as organic leads from ENGAGE.