Success Stories

From Declining to Driving – Illinois Wesleyan University

Partnership Goal

Illinois Wesleyan University was locked in a downward trend of declining enrollment and yield rates. To drive enrollment, IWU partnered with Capture through a full-service plan that included a variety of products, solutions and services in Capture’s Behavioral Intelligence Platform, including direct mail, digital display targeting and predictive modeling.

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Results

For Fall 2018:

  • Exceeded last year’s yield by 5 percentage points.
  • Exceeded last year’s enrollment by 33%.
  • Last ENROLL enrollment prediction was 99% accurate.
  • 82% of deposited students engaged with some form of communication from Capture (Email, Direct Mail, ENGAGE dynamic content).
  • 9% of deposited students were identified as organic leads from ENGAGE.

About The Partner

With an enrollment of approximately 1,800 students, Illinois Wesleyan University is an independent, exclusively undergraduate liberal arts college in Bloomington, Ill.

Products Utilized

Engage, Apply, Enroll

"With Capture’s products, we can manage our prospective students by reaching out to them through their preferred and inherent channels. CBE and Envision allow us to focus our attention on the right prospective students … the ones who will arrive on campus in the fall and thrive in our community throughout their four years."

Leann Hughes
VP of Enrollment and Marketing
Illinois Wesleyan University