Case Studies

Increasing Academic Quality, Diversity and Reach

A flagship public university needed help improving the academic quality of its applicants while simultaneously boosting diversity and reaching new markets.

This well-branded state institution partnered with Capture to recruit strategic out-of-state student populations and high-scoring prospects using ENGAGE, the marketing automation component of the Behavioral Intelligence Platform (BIP), along with undergraduate search, email marketing and digital advertising solutions.

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About The Partner

Compared to other applicants, the students recruited through Capture:
• Scored 74 points better on their SAT on average;
• Were 70% more likely to come from out of state;
• Were 35% more likely to be students of color.

Products Utilized

Engage