Developing and executing a financial aid strategy is never easy, but it has never been more important. Of the many, family-to-family variables that influence whether an admitted student will deposit, affordability is among the most important.
Illinois Wesleyan University, a nationally recognized, highly selective liberal arts institution, knows the challenges that come with navigating the turbulent waters of financial aid packaging. They also know that just because an admitted student deposits doesn’t mean they will enroll. Having experienced larger than usual melt during the previous recruitment cycle, the school wanted to leverage financial aid to increase their early deposit pool.