Proof Points

Measuring Engagement – Capture Affinity Index

Capture Affinity Index (CAI), Capture Higher Ed’s proprietary measurement of a prospective student’s engagement with a school, is not a prediction, but Capture has found that CAI scores do correspond with a prospect’s likelihood to apply and enroll. The more a potential student engages with a school’s website, the more likely they are to apply. Or put another way, if they are not coming to your website, they are not coming to your school!

Read the Full Story
Capture Higher Ed