Measuring Engagement – Capture Affinity Index

Capture Affinity Index (CAI), Capture Higher Ed’s proprietary measurement of a prospective student’s engagement with a school, is not a prediction, but Capture has found that CAI scores do correspond with a prospect’s likelihood to apply and enroll. The more a potential student engages with a school’s website, the more likely they are to apply. Or put another way, if they are not coming to your website, they are not coming to your school!

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