‘Pop-over’ for a Visit – Dominican College

Dominican College used ENGAGE, Capture’s marketing automation designed for higher education, to serve a pop-over reminding non-applicants and anonymous visitors about opportunities to visit campus. A pop-over is an ad that dynamically pops over a webpage based on actions or behaviors of the visitor. Dominican’s pop-over was served to students visiting admissions and visit pages. The 10-day campaign generated 1,198 unique impressions with a 21% click-through rate. Of those who clicked on the campaign, 15 applied and 12 were admitted.

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