Proof Points

Testing, Testing 1, 2, 3, 4, 5 – Biola University

There can be a central doubt about enrollment marketing that comes down to the question: Were the students who inquired, applied and enrolled going to inquire, apply and enroll anyway? Capture Higher Ed partner Biola University wanted to put our email marketing to the test. At the school’s request, about 10% of the Fall 2018, 2019 and 2010 prospect pools were witheld as a comparison group and not communicated with.

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