Case Studies

Increasing Prospects – The University of Tennessee, Knoxville

Partnership Goal

While the university has a strong application flow, the goal of this particular campaign was to increase the number of UT prospects.

Solutions Utilized

Capture Behavioral Engagement (CBE)

  • Served a Progressive Identification form — a short form (pop up or embedded) — to collect basic information such as name, email, phone number, etc. in order to identify a visitor.
  • Completed forms can also trigger other pieces of dynamic content, and our team of experts advised on how to identify visitors that are on the site but haven’t raised their hand yet.


  • Unique Impressions: 138,839
  • Forms Submitted: 13,357
  • Form Conversion: 36%
  • Stealth Inquiries: 10,792

Of the 13,357 Progressive Identification forms that were submitted, 10,792 — that’s 81 percent of them — were from website visitors who were not a part of the university’s pool. These were organic leads on UT’s site who were not purchased names, or anyone with whom the school already was communicating.

About The Partner

The University of Tennessee, Knoxville is a large, public state institution located in Knoxville, Tenn., serving more than 28,000 undergraduate, graduate and non-traditional students.

Products Utilized

Capture Behavioral Engagement

“When UT started searching for a new strategic enrollment partner, we knew we wanted to look to the future of the industry, not the past. Capture’s innovative technologies epitomized the future of smarter recruitment practices.”

Kari Alldredge
Director of Undergraduate Admissions;
Associate Provost for Enrollment Management