Tag: Advancement

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Hiring (or Becoming!) the Perfect Remote Employee

Hiring (or Becoming!) the Perfect Remote Employee

As alumni and friends become more dispersed across the country, several advancement offices at colleges and universities are hiring more remote gift officers — regional…

Do You Lean too Heavily on Your Boomer Alumni?

Do You Lean too Heavily on Your Boomer Alumni?

Talk to any financial adviser and they know two things: 1) Baby boomers are by far the wealthiest generation in U.S. history; 2) You can't…

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

In a blog for Hilborn: Charity eNews, the president of a new social enterprise research firm discussed charitable behavior in North America. In the research,…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used…

Why Days of Giving Coincided With the Rise in Technology

Why Days of Giving Coincided With the Rise in Technology

It is all hands on deck for university advancement offices across the country for the annual Day of Giving. We recently outlined six strategies to…

The Burning Question: Did You Submit Your Matching Gift Information?

The Burning Question: Did You Submit Your Matching Gift Information?

Why are matching funds — this often-untapped source of free money for your college or university — so allusive? Why is it such a challenge…

How to Grow a Research Program on Gender and Philanthropy

How to Grow a Research Program on Gender and Philanthropy

What does it mean for women? What does it mean for men? What does it mean for women vs. men? Do women and men behave…

How Foundations Make Data-Driven Decisions … And Expect the Same of You

How Foundations Make Data-Driven Decisions … And Expect the Same of You

In a recent interview, Dr. Sue Desmond-Hellman, CEO of the Bill and Melinda Gates Foundation, discussed how data-driven decisions guide the foundation’s activities around the world.…

How to Time the Planned Giving Conversation Correctly

How to Time the Planned Giving Conversation Correctly

As anyone who has worked in fundraising knows, success in planned giving is a matter of timing. If you reach out too soon, the conversation…