Tag: Advancement

Special Episode – Maximize Virtual Engagement During COVID-19

Special Episode – Maximize Virtual Engagement During COVID-19

 Institutions nationwide are implementing social distancing policies, restricting campus events, shifting instruction online and taking other important measures to mitigate the impact of COVID-19. The…

Episode 08 – Higher Ed & Sustainability

Episode 08 – Higher Ed & Sustainability

 Higher education has historically been on the leading edge of scientific and social progress. As the world grapples with the challenges brought on by…

Episode 07 – The Promise of Higher Education

Episode 07 – The Promise of Higher Education

 It's 2020! In this episode, the Buzz Crew takes a look at new trends for a new decade. It's also time to reflect, and…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Hiring (or Becoming!) the Perfect Remote Employee

Hiring (or Becoming!) the Perfect Remote Employee

As alumni and friends become more dispersed across the country, several advancement offices at colleges and universities are hiring more remote gift officers — regional…

Do You Lean too Heavily on Your Boomer Alumni?

Do You Lean too Heavily on Your Boomer Alumni?

Talk to any financial adviser and they know two things: 1) Baby boomers are by far the wealthiest generation in U.S. history; 2) You can't…

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

In a blog for Hilborn: Charity eNews, the president of a new social enterprise research firm discussed charitable behavior in North America. In the research,…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used…

Why Days of Giving Coincided With the Rise in Technology

Why Days of Giving Coincided With the Rise in Technology

It is all hands on deck for university advancement offices across the country for the annual Day of Giving. We recently outlined six strategies to…

The Burning Question: Did You Submit Your Matching Gift Information?

The Burning Question: Did You Submit Your Matching Gift Information?

Why are matching funds — this often-untapped source of free money for your college or university — so allusive? Why is it such a challenge…