Capture Behavioral Intelligence, Part 4: Engagement and Email Opens
In this blog series, we have been outlining some of the insights gleaned from four years of Capture Higher Ed tracking more than 200 million visits to our partner websites through Capture Behavioral Engagement (CBE), part of our behavioral intelligence platform...
Capture Behavioral Intelligence, Part 3: Solving the Stealth Applicant Problem
Over the past four years, Capture Higher Ed has tracked more than 200 million visits to our partner websites and served more than 15 million pieces of dynamic content to those visitors through Capture Behavioral Intelligence, part of our behavioral intelligence...
Relationships Matter: Using Data to Increase Graduate Enrollment
In the recent webinar, Relationships Matter: Using Data to Increase Graduate Enrollment, Capture Higher Ed’s Amanda Scott, senior director of market management, and Jack Klett, director of graduate and online initiatives, presented ways graduate enrollment offices can...
Capture Behavioral Intelligence, Part 2: Not Coming to Your Site, Not Coming to Your School
Capture Higher Ed — through our behavioral intelligence platform Capture Behavioral Engagement (CBE) — has tracked more than 200 million visits to our partner websites over the last four years. The platform also has served more than 15 million pieces of dynamic...
Capture Behavioral Intelligence, Part 1: Where Do Prospects Visit on Your Site?
Over the last four years, Capture Higher Ed — through our behavioral intelligence platform Capture Behavioral Engagement (CBE) — has tracked more than 200 million visits to our partner websites and served more than 15 million pieces of dynamic content to those...
How to Increase Awareness Through Paid Social Prospecting
A Capture Higher Ed partner in the Southeast recently wanted to increase awareness, inquiries and enrollments by highlighting its online and degree-completion programs. Through a Paid Social Prospecting (PSP) campaign, the private university ran ads on Facebook and...
