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Visual Creatures: The History and Use of Infographics

Visual Creatures: The History and Use of Infographics

Are you a right-brain person or a left-brain person? You’ve probably heard the descriptions of both — the right hemisphere of the brain is associated with creativity, imagination and insight while the left hemisphere of the brain focuses on logic, reasoning, numbers...
Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect how companies reach out to potential customers. In the past, research on gender differences has...
5 Reasons Good Design Should Matter to You

5 Reasons Good Design Should Matter to You

I remember the first time I recognized a typeface out in the real world. I was at the movies and the title sequence for David Fincher’s Panic Room started. “That’s Copperplate,” I thought as the titles rolled. If I’m honest, Copperplate is not one of my favorite...
10 Emerging Design Strategies for Higher Ed

10 Emerging Design Strategies for Higher Ed

In the recent webinar, Trending: 10 Emerging Design Strategies for Higher Ed, graphic designers, Sara Ekart, director of creative operations at Capture Higher Ed, and Chelsea Grider, a senior graphic designer at Capture, took a deep dive into some of the exciting...
Designing for Generation Z: Captivate Today’s Tech-Savvy Teens

Designing for Generation Z: Captivate Today’s Tech-Savvy Teens

For colleges and universities, engaging Generation Z is continually top of mind. As a designer, I have to work strategically when creating your school’s designs and online experiences in order to captivate this new generation. Why, you ask? Well, thanks to the digital...
The Digital Natives: Getting To Know Generation Z

The Digital Natives: Getting To Know Generation Z

Capture Higher Ed kicked off its inaugural enrollment technology conference, Jan. 16-17, with a keynote presentation by Ryan Jenkins, an internationally recognized speaker on Millennials and Generation Z. Jenkins offered some fascinating insights on attracting,...
Reaching Generation Z: Make Content They Will Watch and Share

Reaching Generation Z: Make Content They Will Watch and Share

With the ease and availability of streaming services, young people are watching less TV and are spending a lot of time using video streaming services. This makes sense, of course, since streaming allows people to watch what they want when they want and with few, if...
10 Graphic Design Trends That Emerged Over the Past Year

10 Graphic Design Trends That Emerged Over the Past Year

Remember 2017? Seems like it was just last year … with its Cactus Prints, Voice-Enabled Tech (Alexa and Siri), Fidget Spinners and Unicorn everything (thanks to Starbucks Frappuccinos). Similar to pop culture and technology, the world of graphic design is...
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