Gender Marketing: How Men and Women Receive Messages Differently
Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect how companies reach out to potential customers. In the past, research on gender differences has...
5 Reasons Good Design Should Matter to You
I remember the first time I recognized a typeface out in the real world. I was at the movies and the title sequence for David Fincher’s Panic Room started. “That’s Copperplate,” I thought as the titles rolled. If I’m honest, Copperplate is not one of my favorite...
10 Emerging Design Strategies for Higher Ed
In the recent webinar, Trending: 10 Emerging Design Strategies for Higher Ed, graphic designers, Sara Ekart, director of creative operations at Capture Higher Ed, and Chelsea Grider, a senior graphic designer at Capture, took a deep dive into some of the exciting...
