Tag: Marketing Automation

How to Increase Student Enrollment While Optimizing Financial Aid

How to Increase Student Enrollment While Optimizing Financial Aid

One of Capture Higher Ed’s clients — a private, Catholic, liberal arts college in the Northeast — is on track this fall to increase student…

How to Take Your Applicant Predictions to the Next Level

How to Take Your Applicant Predictions to the Next Level

Why are Capture’s applicant predictions the most advanced in the enrollment management industry? One thing that gives them extra horsepower is ENGAGE, our cutting-edge marketing…

Reimagining Community College Recruitment

Reimagining Community College Recruitment

Unlike four-year colleges and universities, technical and community college recruitment strategies often do not involve working with their prospective students until those students apply. Most…

Identifying a Potential $1 Million+ in Unmanaged Prospects

Identifying a Potential $1 Million+ in Unmanaged Prospects

In the first 30 days of using Capture’s marketing automation to aid their fundraising and cultivation efforts, advancement officers at a private, liberal arts college…

How to Connect with the Stealthy Online Student

How to Connect with the Stealthy Online Student

According to some estimates, there are more than 23 million students in the United States who have some college credit but are not enrolled at…

Capture’s Behavioral Intelligence Platform: A Managed Service

Capture’s Behavioral Intelligence Platform: A Managed Service

This is the seventh and final installment of our blog series about Capture’s Behavioral Intelligence Platform (BIP). In this article, we explain how the Behavioral Intelligence…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Do You Lean too Heavily on Your Boomer Alumni?

Do You Lean too Heavily on Your Boomer Alumni?

Talk to any financial adviser and they know two things: 1) Baby boomers are by far the wealthiest generation in U.S. history; 2) You can't…

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

In a blog for Hilborn: Charity eNews, the president of a new social enterprise research firm discussed charitable behavior in North America. In the research,…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used…