Tag: Marketing Automation

Recruiting the Stealthy Online Student

Recruiting the Stealthy Online Student

According to surveys, there are more than 23 million students in the United States who have some college credit but are not enrolled at a…

How Technology Guides Donor Outreach During A Crisis

How Technology Guides Donor Outreach During A Crisis

An issue with the Greek system ... An athletic program under investigation ... Faculty members in hot water ... Or any of the myriad of…

Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

How to Increase Student Enrollment While Optimizing Financial Aid

How to Increase Student Enrollment While Optimizing Financial Aid

One of Capture Higher Ed’s clients — a private, Catholic, liberal arts college in the Northeast — is on track this fall to increase student…

How to Make Your Monthly ‘Thank You’ a Window into Your University

How to Make Your Monthly ‘Thank You’ a Window into Your University

More than ever before, universities across the country are making it a priority to secure recurring alumni donations. Not only do these gifts provide stability…

Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…

How Colleges and College Towns Are Teaming Up

How Colleges and College Towns Are Teaming Up

When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name…

Can Artificial Intelligence Automate College Admissions?

Can Artificial Intelligence Automate College Admissions?

Artificial intelligence (A.I.) has been getting a lot of attention lately. Although variants of the technology have been around for decades, the excitement is driven…

Online Programs Are Popping Up in Some Surprising Fields

Online Programs Are Popping Up in Some Surprising Fields

In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas…

Two Minutes to Make Gift Officers More Successful

Two Minutes to Make Gift Officers More Successful

We’ve all see them … schools gearing up for major campaigns saying, “Come join our team as we launch the campaign of the century!” Traditional…