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How to Increase Student Enrollment While Optimizing Financial Aid

How to Increase Student Enrollment While Optimizing Financial Aid

One of Capture Higher Ed’s clients — a private, Catholic, liberal arts college in the Northeast — is on track this fall to increase student enrollment by 17 percent compared to before partnering with Capture two years ago. The college, which has been collaborating...
How to Take Your Applicant Predictions to the Next Level

How to Take Your Applicant Predictions to the Next Level

Why are Capture’s applicant predictions the most advanced in the enrollment management industry? One thing that gives them extra horsepower is ENGAGE, our cutting-edge marketing automation technology. Behavioral data collected from ENGAGE serve as inputs to...
Reimagining Community College Recruitment

Reimagining Community College Recruitment

Unlike four-year colleges and universities, technical and community college recruitment strategies often do not involve working with their prospective students until those students apply. Most of their inquiries come through applications. But that’s changing....
Identifying a Potential $1 Million+ in Unmanaged Prospects

Identifying a Potential $1 Million+ in Unmanaged Prospects

In the first 30 days of using Capture’s marketing automation to aid their fundraising and cultivation efforts, advancement officers at a private, liberal arts college in the Midwest have seen more than a million dollars of new potential from unmanaged prospects....
How to Connect with the Stealthy Online Student

How to Connect with the Stealthy Online Student

According to some estimates, there are more than 23 million students in the United States who have some college credit but are not enrolled at a college or university. More than ever, these students are looking to online education programs to either complete or...
Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

In a blog for Hilborn: Charity eNews, the president of a new social enterprise research firm discussed charitable behavior in North America. In the research, John Hallward and his colleagues at Sector3Insights explored a range of drivers of charitable giving. One of...
Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used tracking intelligence to deliver top customer experiences and maximize results. As behavioral intelligence...
Why Days of Giving Coincided With the Rise in Technology

Why Days of Giving Coincided With the Rise in Technology

It is all hands on deck for university advancement offices across the country for the annual Day of Giving. We recently outlined six strategies to remember when preparing for the big day and they all share one commonality — technology. Over the past several years, Day...
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