Beating the Law of Diminishing Returns in Higher Ed Recruitment
Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges. It doesn’t help that some experts feel the $15 billion college...
How Do Machines Think? Learning About Machine Learning
From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our...
How to Save Thousands on Your Direct Mail Spend
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
Birth Rates and Bubbles: Higher Ed’s Challenge of Finding Freshmen
This month, The Atlantic published an article with a rather ominous title: “Here’s How Higher Education Dies”. It isn’t the first time that higher ed has been referred to as a “bubble” ready to burst, though author Adam Harris suggests we’ll see “less of a sudden pop...
