Tag: Marketing Automation

Capture Bowl Season: The University of Toledo

Capture Bowl Season: The University of Toledo

Who always wins a bowl game? The admissions team. The University of Toledo lost the Camellia Bowl, 31-28, to Appalachian State University, Dec. 17, after…

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

With Capture Behavioral Engagement (CBE), our partners know how many visitors are checking out their website and who they are. They can monitor this activity…

Capture Bowl Season: Western Kentucky University

Capture Bowl Season: Western Kentucky University

Western Kentucky University did more than dominate the University of Memphis in the Boca Raton Bowl on Dec. 20. They also dominated the Internet. On…

Marketing Automation: There’s A Lot to Think About

Marketing Automation: There’s A Lot to Think About

The marketing research firm, Smart Insights, recently published their Digital Marketing Megatrends 2017 report. They surveyed their readers as to what hot digital marketing items…

Direct Mail vs. Digital Display Targeting: Which Is Driving Students To Apply?

Direct Mail vs. Digital Display Targeting: Which Is Driving Students To Apply?

Although direct mail is the most tactile form of communication available, its effect can be the hardest to get your hands on. That’s because with…

Capture Bowl Season: The University of New Mexico

Capture Bowl Season: The University of New Mexico

Battling gusty winds, the University of New Mexico held off the University of Texas - San Antonio, 23-20, in the New Mexico Bowl on Dec.…

Prospecting the right student, at the right time, based on interest

Prospecting the right student, at the right time, based on interest

Wouldn’t it be nice to be contacted at the right moment? Based on what you are interested in? Instead of being continuously called upon when…

Capture Success: With Demographic Precision

Capture Success: With Demographic Precision

Sometimes our partners don’t need more enrollments — they need the right type of enrollments. Whether it’s to bolster a specific program, to increase diversity,…

Capture Success: Open for Open House

Capture Success: Open for Open House

This past spring, Tusculum College in Greeneville, Tenn. was looking to accomplish what many colleges want to see: to increase campus visits. Using Capture Behavioral Engagement…

Progressive Identification: Know Your Stealthy Visitors

Progressive Identification: Know Your Stealthy Visitors

A unique feature of Capture Behavioral Engagement (CBE) is progressive identification. Using this feature, schools are able to identify students who come to their website…