Why Days of Giving Coincided With the Rise in Technology
It is all hands on deck for university advancement offices across the country for the annual Day of Giving. We recently outlined six strategies to remember when preparing for the big day and they all share one commonality — technology. Over the past several years, Day...
The Burning Question: Did You Submit Your Matching Gift Information?
Why are matching funds — this often-untapped source of free money for your college or university — so allusive? Why is it such a challenge to get those donors who work for a matching gift company to fill out a simple form and send it to their human resources...
The Four Kinds of Students Interested in MPS Programs
Within the next seven years, master’s degrees will account for nearly a third of all postsecondary degrees. But unlike the tremendous growth in awarded master’s degrees over the past two decades, this new increase will come from Master of Professional Studies (MPS)...
How Technology Guides Donor Outreach During A Crisis
An issue with the Greek system … An athletic program under investigation … Faculty members in hot water … Or any of the myriad of issues that require gift officers to manage donor relations through a crisis. Sooner or later, a university advancement...
Make Your Graduate Recruitment Practices More High Tech
More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded and ineffective graduate recruitment practices and marketing approaches. What does this mean?...
How to Make Your Monthly ‘Thank You’ a Window into Your University
More than ever before, universities across the country are making it a priority to secure recurring alumni donations. Not only do these gifts provide stability for the institution, they often make the cash flow of their donors run smoother. Some find it much easier to...
