Tag: Marketing Automation

Two Minutes to Make Gift Officers More Successful

Two Minutes to Make Gift Officers More Successful

We’ve all see them … schools gearing up for major campaigns saying, “Come join our team as we launch the campaign of the century!” Traditional…

Craft A Marketing Campaign to Boost Your Online Enrollments

Craft A Marketing Campaign to Boost Your Online Enrollments

In 2015 — not that long ago, really — the Online Learning Consortium published a report where they found that online enrollments continued to outpace overall…

Give Your Development Team the Tools to Succeed … and Stay

Give Your Development Team the Tools to Succeed … and Stay

In a recent blog for Bloomerang, Adam Clevenger, a senior associate at Loring Sternberg & Associates, discussed the high turnover rate of development directors and…

Graduate Student Recruitment 101

Graduate Student Recruitment 101

Graduate Student Recruitment 101 – Finding Doc McStuffins According to NCES, around 9% of Americans have a graduate degree, and that percentage continues to climb.…

What’s So Great About Online Students?

What’s So Great About Online Students?

Can you imagine online students in the 1990s? Back when you had to wait to connect to the Internet ... with that irritating, chirping, shrieking…

How Do Machines Think? Learning About Machine Learning

How Do Machines Think? Learning About Machine Learning

From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven…

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital display marketing and digital fundraising often get bad raps. Many find them annoying and intrusive to their web-browsing experience. But it doesn’t have to…

Too Many High Capacity Donor Prospects?

Too Many High Capacity Donor Prospects?

The Problem: We have too many high capacity donor prospects. (Yes. This is a thing. This is a real problem we hear about in our…

When Is A Prospect Ready To Make A Planned Gift Commitment?

When Is A Prospect Ready To Make A Planned Gift Commitment?

A planned gift commitment can be the most meaningful (and often largest) gift an alumnus may make to your institution. As a professional development officer, the…