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How to Connect with the Stealthy Online Student

How to Connect with the Stealthy Online Student

According to some estimates, there are more than 23 million students in the United States who have some college credit but are not enrolled at a college or university. More than ever, these students are looking to online education programs to either complete or...
Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied beyond a certain point fails to bring about a proportional increase in production – Merriam-Webster...
The Perfect Storm: New Challenges for Robust College Enrollment

The Perfect Storm: New Challenges for Robust College Enrollment

Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown over the decades as recessions have plagued America and, thereby, its higher education institutions. That, coupled...
Online Programs Are Popping Up in Some Surprising Fields

Online Programs Are Popping Up in Some Surprising Fields

In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas such as nursing, business and data analytics continue to be fertile fields for online programs,...
What’s So Great About Online Students?

What’s So Great About Online Students?

Can you imagine online students in the 1990s? Back when you had to wait to connect to the Internet … with that irritating, chirping, shrieking dial-up sound and your mom in the background yelling, “Get off the line!” When you finally got online, she then would...
How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
A Case for Experimentation in Enrollment Management

A Case for Experimentation in Enrollment Management

In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It allows just about anyone involved to take credit for good results or attribute blame for poor ones, confident of...
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