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Beating the Law of Diminishing Returns in Higher Ed Recruitment

Beating the Law of Diminishing Returns in Higher Ed Recruitment

Jan 24, 2023

Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges. It doesn’t help that some experts feel the $15 billion college...
How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

Aug 13, 2019

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
A Case for Experimentation in Enrollment Management

A Case for Experimentation in Enrollment Management

Aug 10, 2019

In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It allows just about anyone involved to take credit for good results or attribute blame for poor ones, confident of...
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