Tag: Online Recruitment
How to Connect with the Stealthy Online Student
February 24, 2020 | Graduate & Professional Studies, Undergraduate Enrollment
According to some estimates, there are more than 23 million students in the United States who have some college credit but are not enrolled at…
Social Media and Branding: How One School Made Sports a ‘Content Hub’
November 21, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…
Diminishing Returns: Spending More Money to Get More Students? Why?
September 19, 2019 | Graduate & Professional Studies, Undergraduate Enrollment
Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…
The Perfect Storm: New Challenges for Robust College Enrollment
September 11, 2019 | Graduate & Professional Studies, Undergraduate Enrollment
Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown…
Online Programs Are Popping Up in Some Surprising Fields
September 9, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas…
What’s So Great About Online Students?
August 27, 2019 | Higher Education Marketing Trends
Can you imagine online students in the 1990s? Back when you had to wait to connect to the Internet ... with that irritating, chirping, shrieking…
How to Save Thousands on Your Direct Mail Spend
August 13, 2019 | Higher Education Marketing Trends, Predictive Modeling in Higher Education
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…
A Case for Experimentation in Enrollment Management
August 10, 2019 | Undergraduate Enrollment
In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It…
Five Questions To Ask Before Centralizing Your Online Education
July 25, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…
How to Recruit Online Students – Progressive IDs and Partial Fills
June 7, 2019 | Graduate & Professional Studies, Undergraduate Enrollment
Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…