Social Media and Branding: How One School Made Sports a ‘Content Hub’
Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students — but those students’ friends. Birmingham’s Samford University became a real trailblazer when it comes to social media: they were the first...
Diminishing Returns: Spending More Money to Get More Students? Why?
Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied beyond a certain point fails to bring about a proportional increase in production – Merriam-Webster...
The Perfect Storm: New Challenges for Robust College Enrollment
Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown over the decades as recessions have plagued America and, thereby, its higher education institutions. That, coupled...
Online Programs Are Popping Up in Some Surprising Fields
In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas such as nursing, business and data analytics continue to be fertile fields for online programs,...
What’s So Great About Online Students?
Can you imagine online students in the 1990s? Back when you had to wait to connect to the Internet … with that irritating, chirping, shrieking dial-up sound and your mom in the background yelling, “Get off the line!” When you finally got online, she then would...
How to Save Thousands on Your Direct Mail Spend
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
