How Do Predictive Engines Work in Higher Ed?
We know that Envision, Capture Higher Ed’s cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make those predictions. But what happens between feeding student data in and getting predictions...
How to Save Thousands on Your Direct Mail Spend
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing
Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating with seniors in the summer before their senior year rather than in the winter or spring approaching their...
