Tag: Predictive Modeling

Capture’s Behavioral Intelligence Platform: ENROLL

Capture’s Behavioral Intelligence Platform: ENROLL

Welcome to Part 6 of our blog series describing Capture’s Behavioral Intelligence Platform (BIP). In this installment, we outline Enroll, which allows you universities to prioritize…

Study: Half of Wealthy Households Have no Philanthropic Plan

Study: Half of Wealthy Households Have no Philanthropic Plan

A newly published study — The 2018 U.S. Trust Study of High Net Worth Philanthropy — reports that high-net-worth (HNW) households increased the amount they…

How to Increase Student Enrollment While Optimizing Financial Aid

How to Increase Student Enrollment While Optimizing Financial Aid

One of Capture Higher Ed’s clients — a private, Catholic, liberal arts college in the Northeast — is on track this fall to increase student…

Craft A Marketing Campaign to Boost Your Online Enrollments

Craft A Marketing Campaign to Boost Your Online Enrollments

In 2015 — not that long ago, really — the Online Learning Consortium published a report where they found that online enrollments continued to outpace overall…

How Do Predictive Engines Work in Higher Ed?

How Do Predictive Engines Work in Higher Ed?

We know that Envision, Capture Higher Ed's cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make…

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…

Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing

Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing

Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating…

Does Using Web Behavior Data Improve Enrollment Predictions?

Does Using Web Behavior Data Improve Enrollment Predictions?

Up until now, Capture Higher Ed did not use any of its marketing automation data from Capture Behavioral Engagement (CBE) in our Envision enrollment models.…

Deciding Which College Fairs To Attend? Ask Predictive Models

Deciding Which College Fairs To Attend? Ask Predictive Models

A problem that emerges this time of year in admissions offices around the country involves invitations to college fairs hosted by various high schools. Are…

Enrollment Managers: What Is Your Rooftop Camper Moment?

Enrollment Managers: What Is Your Rooftop Camper Moment?

My family used to own a camper/travel trailer … one that we towed behind our vehicle for years. With young kids and a couple of…