If you’re not using a model to predict which students are most likely to apply and enroll, you’re wasting time and money. It’s as simple as that. Every admissions office should be using a predictive model to increase its return on investment. This is because nearly...
One of Capture Higher Ed’s clients — a private, Catholic, liberal arts college in the Northeast — is on track this fall to increase student enrollment by 17 percent compared to before partnering with Capture two years ago. The college, which has been collaborating...
Why are Capture’s applicant predictions the most advanced in the enrollment management industry? One thing that gives them extra horsepower is ENGAGE, our cutting-edge marketing automation technology. Behavioral data collected from ENGAGE serve as inputs to...
The standard in enrollment predictive modeling is to make predictions for higher ed institutes from the prospect pool on who is going to enroll. Yet Capture’s APPLY applicant models are different. They predict which suspects are most likely to, well, apply. Does that...
A newly published study — The 2018 U.S. Trust Study of High Net Worth Philanthropy — reports that high-net-worth (HNW) households increased the amount they gave on average to charitable causes and organizations in 2017. Dr. Una Osili, associate dean for research and...
We know that Envision, Capture Higher Ed’s cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make those predictions. But what happens between feeding student data in and getting predictions...
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating with seniors in the summer before their senior year rather than in the winter or spring approaching their...
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