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Does Using Web Behavior Data Improve Enrollment Predictions?

Does Using Web Behavior Data Improve Enrollment Predictions?

Up until now, Capture Higher Ed did not use any of its marketing automation data from Capture Behavioral Engagement (CBE) in our Envision enrollment models. This is due to several statistical reasons, but the biggest is because our CBE data is only a few years old and...
Deciding Which College Fairs To Attend? Ask Predictive Models

Deciding Which College Fairs To Attend? Ask Predictive Models

A problem that emerges this time of year in admissions offices around the country involves invitations to college fairs hosted by various high schools. Are you receiving three or four of these invitations per day in your office? In the past, deciding which ones to...
Enrollment Managers: What Is Your Rooftop Camper Moment?

Enrollment Managers: What Is Your Rooftop Camper Moment?

My family used to own a camper/travel trailer … one that we towed behind our vehicle for years. With young kids and a couple of dogs, my wife and I really liked the space that it afforded. It was roomy and met the needs. What we didn’t like was the work required to...
How to Stop Worrying and Start Loving Machine Learning

How to Stop Worrying and Start Loving Machine Learning

When people hear the words “artificial intelligence” or “machine learning” they start to get nervous. They see visions of robots taking over the earth and making humans their slaves or even scarier — a lot of complicated math. Yet machine learning is everywhere around...
What Does An Accurate Predictive Model Do For Admissions?

What Does An Accurate Predictive Model Do For Admissions?

If you could eliminate 30-60 percent of your marketing spend while generating the same number of applications, would you do it? Maybe a better question is — why wouldn’t you do it? That’s what a robust, sophisticated and, most importantly, highly accurate predictive...
Why Enrollment Management Needs Machine Learning

Why Enrollment Management Needs Machine Learning

Most higher education consultancies rely on a toolbox of prediction methods that belongs to social science. These prediction tools are good for explaining why certain behaviors emerge during admissions cycles. Unfortunately, they are often less well-suited to...
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