Scott Dikkers, one of the founding editors of the iconic satirical newspaper The Onion, will be the keynote speaker at next week’s Resolve 19, Capture Higher Ed’s second-annual enrollment technology conference in Louisville. The conference, which will include more...
Once again, Capture Higher Ed soared through the blogosphere in 2018, keeping up with everything from the nuances of communicating with Gen Z to the increasing role of artificial intelligence in our daily lives. There were mind-blowing facts, helpful hints, creative...
What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan. And that requires a change in admissions culture. Along with Beth Keserauskis, vice president of enrollment services and...
Capture Higher Ed offers higher education’s first ensemble predictive model — Envision — unique to the enrollment management industry because it combines machine-learning algorithms to build highly accurate models for application, enrollment and financial aid. Having...
What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan University. And that requires a change in admissions culture. Along with Beth Keserauskis, vice president of enrollment services...
The bulk of conventional thinking in modern enrollment management is built upon the flawed belief that an institution does not have enough interested prospective students to meet its enrollment goals. Not so, says Capture Higher Ed. This will be the jumping off point...
Did you know YouTube is the second-largest search engine? If you’re not leveraging higher ed video marketing to attract and retain your prospective student base, then it’s high time to do so. Here are some mind-blowing stats about YouTube that Ryan Jenkins, an expert...
Last year, Capture Higher Ed released higher education’s first ensemble predictive model — Envision. Unique to the enrollment management industry, the higher education predictive model engine combines machine-learning algorithms to build ensemble predictive models for...
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