Mind Blowing: Capture’s Top Undergrad Blogs of 2018
Once again, Capture Higher Ed soared through the blogosphere in 2018, keeping up with everything from the nuances of communicating with Gen Z to the increasing role of artificial intelligence in our daily lives. There were mind-blowing facts, helpful hints, creative...
Admissions Is No Longer a Funnel — It’s More Like a ‘Glob’
What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan. And that requires a change in admissions culture. Along with Beth Keserauskis, vice president of enrollment services and...
Take Capture’s Super-Charged Predictive Engine For A Test Drive
Capture Higher Ed offers higher education’s first ensemble predictive model — Envision — unique to the enrollment management industry because it combines machine-learning algorithms to build highly accurate models for application, enrollment and financial aid. Having...
The Rules and Roles: What Is ‘Student-Centric’ Marketing?
What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan University. And that requires a change in admissions culture. Along with Beth Keserauskis, vice president of enrollment services...
NACAC 2018 Session Preview: Introducing the Capture Prospect
The bulk of conventional thinking in modern enrollment management is built upon the flawed belief that an institution does not have enough interested prospective students to meet its enrollment goals. Not so, says Capture Higher Ed. This will be the jumping off point...
