Tag: Social Media

Short and Specific: 6 Tips To Better Engage Students

Short and Specific: 6 Tips To Better Engage Students

At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones…

Six Quick Tips To Better Engage Students

Six Quick Tips To Better Engage Students

At Capture, we look at a lot of emails, and not just our own emails. We look closely at emails that other universities (ones who are…

Know Your Prospects: Lessons from MTV and Teen Vogue

Know Your Prospects: Lessons from MTV and Teen Vogue

(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…

Creative Ways to Engage Alumni: The Shots Seen Round the World

Creative Ways to Engage Alumni: The Shots Seen Round the World

As a freelance writer, I’ve written numerous cover stories for one of our state’s magazines, Kentucky Monthly. They have this odd idea called “Mag on…

Winning Facebook: One College’s Informative and Completely Clever Video

Winning Facebook: One College’s Informative and Completely Clever Video

I live in Kentucky, home of horses, basketball, bluegrass and bourbon. It’s also home to several of Capture Higher Ed's partner institutions, including University of…

Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do…

How to Increase Awareness Through Paid Social Prospecting

How to Increase Awareness Through Paid Social Prospecting

A Capture Higher Ed partner in the Southeast recently wanted to increase awareness, inquiries and enrollments by highlighting its online and degree-completion programs. Through a…

Social Media Campaigns: What Should be Your Call to Action?

Social Media Campaigns: What Should be Your Call to Action?

Colleges and universities are increasingly turning to digital solutions as alumni go online and traditional solicitation channels are challenged. With all social media campaigns, the…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…