Where to Start with Online Video Marketing
Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges and universities not only need to use video, but they need to know how to use it for their specific goals. But why invest in...
Short and Specific: 6 Tips To Better Engage Students
At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones who are not yet our partners) send out to engage students. Emails that seem long, to our mind, give us pause. If we were young, would we be...
Six Quick Tips To Better Engage Students
At Capture, we look at a lot of emails, and not just our own emails. We look closely at emails that other universities (ones who are not yet our partners) send out to engage students. Emails that seem long, to our mind, give us pause. If we were young, would we be...
Know Your Prospects: Lessons from MTV and Teen Vogue
(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download your free copy today.) If there’s one thing I share — we all share — with today’s teen and...
Creative Ways to Engage Alumni: The Shots Seen Round the World
As a freelance writer, I’ve written numerous cover stories for one of our state’s magazines, Kentucky Monthly. They have this odd idea called “Mag on the Move.” Readers travel the world and photograph themselves with a copy of the magazine. They send them in, and — if...
Winning Facebook: One College’s Informative and Completely Clever Video
I live in Kentucky, home of horses, basketball, bluegrass and bourbon. It’s also home to several of Capture Higher Ed’s partner institutions, including University of the Cumberlands. They are close enough that I know one of the biology professors there. I’ve...
