A Capture Higher Ed partner in the Southeast recently wanted to increase awareness, inquiries and enrollments by highlighting its online and degree-completion programs. Through a Paid Social Prospecting (PSP) campaign, the private university ran ads on Facebook and...
Colleges and universities are increasingly turning to digital solutions as alumni go online and traditional solicitation channels are challenged. With all social media campaigns, the key is planning. How are user behaviors different between the friendly confines of...
Capture Higher Ed experts examined, reported and blogged about the issues and challenges surrounding graduate and professional enrollment with increased vigor in 2018. They discussed everything from the profound changes brought by the PROSPER Act to making graduate...
Once again, Capture Higher Ed soared through the blogosphere in 2018, keeping up with everything from the nuances of communicating with Gen Z to the increasing role of artificial intelligence in our daily lives. There were mind-blowing facts, helpful hints, creative...
Students of Generation Z were born between 1995 and 2012 and represent about 75 million Americans. Though younger than millennials, Gen Zers are already reshaping higher education in the United States. But how can higher ed branding be more effective in attracting...
First and foremost, it’s important to define Generation Z as those who were born after 1995 and live in a world where Internet and digital technologies have always been prevalent. And contrary to older generations, more than 80 percent of Generation Z students agree...
For colleges and universities, engaging Generation Z is continually top of mind. As a designer, I have to work strategically when creating your school’s designs and online experiences in order to captivate this new generation. Why, you ask? Well, thanks to the digital...
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