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Beating the Law of Diminishing Returns in Higher Ed Recruitment

Beating the Law of Diminishing Returns in Higher Ed Recruitment

Jan 24, 2023

Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges. It doesn’t help that some experts feel the $15 billion college...
5 Questions to Ask About Your Unique Summer Melt Scenario

5 Questions to Ask About Your Unique Summer Melt Scenario

Jun 25, 2021

Enrollment offices across the country have unique challenges when it comes to summer melt — factors that are specific to their institutions. Here are five questions Capture Higher Ed recommends asking when considering your university’s distinctive melt situation. 1....
A Case for Experimentation in Enrollment Management

A Case for Experimentation in Enrollment Management

Aug 10, 2019

In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It allows just about anyone involved to take credit for good results or attribute blame for poor ones, confident of...

Digital Display Targeting for Higher Ed

Oct 19, 2016

Digital Display Targeting for Higher Ed Have you ever felt like an ad was following you? You go to one site and see an ad for something, then on another site you see the same (or a similar) ad, and then it is on another site, and another? You may have experienced...
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