Enrollment Managers: What Is Your Rooftop Camper Moment?
My family used to own a camper/travel trailer … one that we towed behind our vehicle for years. With young kids and a couple of dogs, my wife and I really liked the space that it afforded. It was roomy and met the needs. What we didn’t like was the work required to...
How to Recruit Online Students – Progressive IDs and Partial Fills
Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation designed specifically for enrollment management. During the campaign,...
Does the Recruitment Cycle Ever Begin or End?
For an upcoming project, I had the opportunity to interview three of Capture Higher Ed’s senior enrollment advisors about what admissions offices should be focusing on during the late spring and summer months — a time typically considered the end of the student...
How to Find a New Niche of Prospective College Students
At Capture Higher Ed, we have created nearly a dozen ways to communicate with prospective college students in real-time. Capture Behavioral Engagement (CBE) alone offers 11 different types of dynamic content tactics. One of these tactics is the Progressive...
Milestone: When the College Search Process Ends
The day before April Fools’ Day, writer Matt Reed made clear that his “Confessions of a Community College Dean” blog on Inside Higher Ed was no joke. The topic? His son’s college search process is over. In his post, Reed wrote about the trials and tribulations of the...
Mental Folders, Part 2: Asking Questions of Data and Applying it to Admissions
In the first part of this blog, we learned how overcoming “information blindness” saved a struggling elementary school in Cincinnati. Today, let’s examine how “asking questions of data” — referred to as “cognitive disfluency” — can be applied to admissions. In his...
