The reviews are in! INNOVATE 2024, Capture Higher Ed’s fifth annual free virtual conference for recruitment marketing leaders and professionals, was a huge success.
“I learned so much! I loved every session!”
“As a marketing professional, it was good to hear from admissions leaders on how they want to work with Marketing Communications and faculty.”
“The variety of topics and voices added to my desire to participate and hear what was shared.”
“I hope the recorded sessions will be available for a few weeks.”
No need to hope. Like bootleggers at a Grateful Dead show, we recorded all the sessions during INNOVATE 2024. If you were unable to attend the conference or missed a session, head back to the lobby and view the recordings!
The lobby will only be open until Nov. 17, so make sure you look at those recordings soon.

Jaime Hunt
Here is the setlist:
Day 1
– Keynote: Jaime Hunt – “From Silos to Synergy: Bridging the Gap Between Admissions and Marketing”
– Panel:“A Seat at the Table: The Evolving Role of Marketing in Higher Education”
– Session: ‘Strategies to Strengthen Your Team Through Staff Engagement’
Day 2
– Keynote: Gil Rogers – “Falling Forward is Better than Falling Behind: Lessons from 20 Years in EdTech.”
– Panel: “Enrollment Leaders Unfiltered: Insights into Today’s Complex Landscape”
– Session: “How Families Are Paying for College and What’s New with FAFSA”

Gil Rogers
In the heart of the higher education recruitment marketing community, a vibrant coalition is emerging, galvanized by the exhilarating promise and possibilities of a new era in enrollment management. You see it in the digital transformation of an industry facing the constant shifts, cliffs and generational changes in everything from demographics to financial aid to student search … even to attitudes around the value of a college education.
Fostering community and innovation was the motivation behind INNOVATE 2024. This year’s agenda was designed to inspire, inform and empower through keynote sessions, panel discussions, and presentations addressing our industry’s most pressing issues and exciting trends with innovative yet practical strategies and solutions.
If you missed it, no problem! Check out the recordings here.
By Kevin Hyde, Senior Marketing Content Writer, Capture Higher Ed