Viva Las Vegas! Slate Summit 2025 is right around the corner, and Capture Higher Ed is doubling down on innovation and integration in the heart of the Strip.
We’re counting down the days to this year’s Slate Summit at Caesars Forum — a premier gathering for professionals in enrollment marketing, admissions and advancement. With more than 120 sessions on the agenda, this year’s summit promises to be Slate’s most insightful and impactful yet.
Robert Simora, Chief Product and Technology Officer; Megan Gabbard, CRM Analyst and Slate Certified Professional; and Mariah Ward, Manager of Data Services, will be among the Capture team members at this year’s event.
Capture is a platinum member of Slate’s Preferred Partner Program. For our clients, platinum status comes with a deeper knowledge and understanding of Slate’s functionality and processes as well as access to a variety of resources into best practices for using the CRM and Capture’s tools together.
Why Capture + Slate Is a Winning Combination
For institutions using Slate, Capture enhances the CRM’s capabilities by embedding real-time behavioral insights directly into key workflows — empowering enrollment teams to work smarter, not harder.
Capture’s platform of marketing enrollment and engagement tools identifies prospective students based on interactions with a university’s website and other digital assets.
Using behavioral data, our clients who use Slate receive the industry’s most high-intent inquiries — each one associated with an affinity score to prioritize outreach. This robust scoring process is applied to all inquiries for a campus.
More than 60% of Capture clients use Slate, and Capture’s platform and solutions have increased institutional application volume by 20 percent — providing inquiries from the right students that lead to higher yield.
From Names to Narratives: Behavioral Data in Action
“During my time as an enrollment manager, I often struggled to determine what story the data was telling me,” says Megan Gabbard, who was a Capture client before joining the company as its CRM Analyst and Slate Certified Professional. “I had the basic form data like names and contact info. But my team needed more than that.
“Capture’s behavioral data gave us context to what was just a name in a query. It provided the recruitment team the background of a student’s needs and wants. This allowed me to take personalization to the next level and give context to my less experienced staff.”
Since joining the Capture team, Gabbard says the idea that the behavior should do the heavy lifting has been a constant for her.
“I use Slate and the Capture platform to create a super tool for our partner recruitment teams,” she says.
Five Ways Capture Supercharges Slate
Capture’s technology integration with Slate allows colleges and universities to:
- Integrate behavioral data into core Slate workflows.
- Have the flexibility to tailor strategy using any available data points.
- Increase efficiency by replacing manual file processing.
- Synchronize data between Slate and Capture daily.
- Reduce the risk of human error and data corruption.
“Capture’s seamless integration with Slate empowers colleges and universities to access real-time behavioral insights and engagement scores directly within their CRM,” says Capture Chief Product and Technology Officer Rob Simora. “This connection helps institutions identify more qualified prospective students, boost conversion rates, and make data-driven decisions to shape their next incoming class.”
Meet Us at Slate Summit 2025
Headed to Slate Summit 2025? Come find us at Caesars Forum to see how Capture’s platform and Slate integration can revolutionize your recruitment strategy. Let’s talk data, behavior, and better outcomes — Vegas style.
Contact us today if you’d like to connect with a Capture team member headed to Slate!
By Kevin Hyde, Senior Marketing Content Manager, Capture Higher Ed
