Graduate 501: How to Build a Stronger Grad Enrollment Funnel

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During times of economic uncertainty, higher ed institutions rely on strong enrollment in their graduate programs. More so than their undergraduate friends, graduate enrollment leaders must be aware of the fluctuating demands for programs that deliver career advancement for their students. Grad recruiters also must compete more on a regional and national stage … requiring a further need to be data informed and driven.

Building a robust, well-informed, and action-oriented enrollment funnel requires identifying and converting more prospective graduate students.